We know. You spend your time between patients buried under an endless stack of medical records, case studies and nurses’ notes about even more patients. What in the world makes us think you have time to start a blog? Because we know it’s worth your time. Content is king, and blogs from your doc are meaningful, trusted and informative. Not enough to lure you in? Here are seven more reasons you should enter the blogging world.
Blogging Makes You More Human
Yes, we know you’re human — probably even a little superhuman some days. What we mean is you’ll become more relatable. Blogging about a hot medical topic or seasonal allergies in April makes you valuable to your current and prospective patients. Share a little personal story with a tiny peek into your outside life, and they will love you all the more.
Blogging As a Doctor Builds Your Brand
If you want to be the hottest holistic physician this side of Manhattan or the plastic surgeon every female in Washington, DC is talking about, you need a strong presence online. Carry over the look from other marketing materials and provide lots of information about who you are and what you do. And of course why you are the only choice in your field.
Blogging Establishes You As an Expert M.D.
It’s one thing to tell your community that you’re the best. But you reach a whole new level when you can show them. Blogging gives you a platform upon which to flex your muscles, backed with proof. Share your successes. Write about the latest and greatest you learned at a conference (cause the best physicians never stop learning). Before you know it, you will have built an interesting blog that showcases your expert status.
You Can Share Your Unique Views
Your patients want to know where you stand on things. This is evidenced by the endless phone calls seeking your expertise, right? Take those hot-button topics and write about them. So, maybe the receptionist can’t just say “Read the blog!” But you can refer patients to them for additional information. Oh, and sharing your unique perspective helps build your brand, too.
Blogging Lets You Engage With Patients in a New Way
Part of having a successful blog is interacting with your followers online. Allow comments and questions on each blog. Share your new posts on social media platforms, and get engaged with your followers. This can attract new clients and create a deeper loyalty with existing ones.
A Blogging M.D. Stands Out
While more and more medical professionals are diving into the world of blogging, the majority are still not doing it. Start blogging and stand out as the approachable, with-it and knowledgeable doc that you are.
Blogging Increases Website Traffic
Frequently adding new, quality content to your website is one of the best SEO techniques out there. Optimizing your content for search engines means more traffic to your site. And more traffic means more patients. See why it’s important?
So there you have it. Seven strong reasons to start blogging. If you just can’t find the time to author a blog each week, give the experts at All Things Writing, LLC a call. We can ghostwrite quality, tailored content for your weekly approval. You enter the blogging world without having to find time between that insanely ingrown toenail case and interpreting that stack of lab results. Win-Win.
All Things Writing is a full-service content development and content marketing company on a mission to help clients shine online and in print. Our clients are from the private, government and nonprofit sectors.