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2018 Content Marketing Trends

2018 Content Marketing Trends

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and…

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Why Video and Written Content Are Friends, Part 2

Why Video and Written Content Are Friends, Part 2

By Erin Pittman, Lead Editor / 2017 / 0 Comments

In Part 1 of this series on video and written content, we established why it’s a good idea to turn to the professionals when creating a marketing video. As a quick refresher, professionals: Write high-quality scripts with captions that reach all viewers and please the Google gods Shoot high-caliber videos that expertly portray your intended…

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Why Video and Written Content Are Friends, Part 1

By Erin Pittman, Lead Editor / 2017 / 0 Comments

You want a variety of media on your website, blog and social media channels to attract all types of followers. So, you decide some video content would spice things up a bit. But should you jump right in and DIY this? Absolutely not. That’s the equivalent of deciding you want to become a lion tamer…

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Content and the Art of Translation

Content and the Art of Translation

By Erin Pittman, Lead Editor / 2017 / 0 Comments

If you peruse the career experience of our All Things Writing team, you’ll find some pretty awesome listings: nationally published, ghostwriter for high governmental officials, authored four books. We’ve got a great team with incredible experience, some of which we don’t even list out. For instance, did you know that all of the writers are…

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Content Marketing: What the Numbers Mean (and Why You Should Care)

Content Marketing: What the Numbers Mean (and Why You Should Care)

By Erin Pittman, Lead Editor / 2017 / 0 Comments

While you’ll find that our team members are more “word people,” there are some figures that peek our interest. And guess what? Those numbers have to do with words. Did you expect any less? We’ve got stats that will help you adjust your sails and point your content marketing in the direction your readers are…

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When We’re Not the Experts

When We’re Not the Experts

By Erin Pittman, Lead Editor / 2017 / 0 Comments

There are times in our work when we aren’t the experts. Yep. You read that correctly. Sounds like the worst marketing tagline ever, eh? But it’s the truth, and the other truth is we know how to excel in these situations, too. Our marketing is getting better now, right? Language Is Our Jam As writers…

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Editing Basics for Everyone

Editing Basics for Everyone

By Erin Pittman, Lead Editor / 2017 / 0 Comments

It’s a wonderful feeling when you finish writing something, isn’t it? Whether it’s a novel, blog or, for some of us, maybe just an email, it’s satisfying! We recognize that sigh of relief and fulfillment as you plop in the last punctuation mark. But then it hits you. You’re not done. No one sends their…

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Choosing Topics: Huge Content Successes That Look Like Failures

Choosing Topics: Huge Content Successes That Look Like Failures

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Remember the days when America’s Funniest Home Videos graced our TVs every Sunday night? We’d spend a half an hour laughing at the mishaps and misfortunes of people and their pets. What made this show such a success? The same thing that draws us to the Pinterest Fail, Cake Wrecks and Darwin Awards sites. What’s…

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Fire up Your Business With a 3-Month Content Calendar

Fire up Your Business With a 3-Month Content Calendar

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Maybe you’ve felt like your spark has been dwindling a bit. Perhaps you’ve been all willy-nilly with your blog and social media posts. Maybe you haven’t been planning or blogging at all. Regardless of where you are now, it’s time to get started on creating a content calendar that will excite you and your audience…

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Assessing blogs

Assessing Your Blogs: You Should Be Concerned If …

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Is assessing your blogs part of your content strategy? It should be. Think about it. Bill Gates never completed product launches and simply moved on – he analyzed what went well and what flopped. On a much smaller scale, it’s up to you to do this kind of assessment with your blogs. As you’re reviewing…

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Practice Might Not Make Perfect, but Do It Anyway

By Erin Pittman, Lead Editor / 2017 / 0 Comments

This may not be our most inspiring title, but it just might be our most honest one yet. We’re talking about writing, of course. (What else do we talk about?) Writing is one thing that if you do daily … you may not perfect. So why should you do it anyway? You should start a…

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More Than Marketing, Social Media Is Customer Service

More Than Marketing, Social Media Is Customer Service

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Complain, complain, complain. And be sure to do it online, in public. By now, most of us know that one of the fastest ways to get customer service is to post something negative on social media. Start a rant and watch businesses – especially bigger and more vigilant ones – go wild. Good reputation and…

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It’s OK to Have a Ghostwriter. Really.

It’s OK to Have a Ghostwriter. Really.

By Erin Pittman, Lead Editor / 2017 / 1 Comment

We get it. Not everyone is as into writing as we are. It’s even rumored that some people hate writing. (Gasp!) Writing is an unavoidable task for most business folks, though. So what’s a non-lover of words to do? Hire a ghostwriter! But Ghostwriters Only Write Books … Nope! That’s a popular misconception. Ghostwriters can…

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Blogging Musts You Can’t Ignore

Blogging Musts You Can’t Ignore

By Katherine Gotthardt, CEO / 2017 / 0 Comments

If you run in some of the same circles we do, you might have bumped into our team members without knowing it. It’s an occupational hazard – joining Facebook, LinkedIn and other groups that focus on blogging, social media, website content, writing, editing, marketing and business. We love to learn, and we love to pass…

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Choose Your Verbs Carefully

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Here at All Things Writing, LLC, we love words. Long words, short words, poetic words and words that get straight to the point. We also love grammar and parts of speech. One of our favorite and more important parts of speech is the verb. Verbs are the doers — the movers and shakers in your…

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