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Setting the ‘Write’ Tone in Business Communications

Setting the ‘Write’ Tone in Business Communications

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…

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How Voice Affects Branding: Writing so Your Customers Hear You

How Voice Affects Branding: Writing so Your Customers Hear You

By Erin Pittman, Lead Editor / 2018 / 0 Comments

We’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…

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Find Your Perfect Voice to Nail Your Content Marketing

Find Your Perfect Voice to Nail Your Content Marketing

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…

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Editing Basics for Everyone

Editing Basics for Everyone

By Erin Pittman, Lead Editor / 2017 / 0 Comments

It’s a wonderful feeling when you finish writing something, isn’t it? Whether it’s a novel, blog or, for some of us, maybe just an email, it’s satisfying! We recognize that sigh of relief and fulfillment as you plop in the last punctuation mark. But then it hits you. You’re not done. No one sends their…

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Choose Your Verbs Carefully

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Here at All Things Writing, LLC, we love words. Long words, short words, poetic words and words that get straight to the point. We also love grammar and parts of speech. One of our favorite and more important parts of speech is the verb. Verbs are the doers — the movers and shakers in your…

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Three Tips for Writing Should-Be-Featured Feature Articles

Three Tips for Writing Should-Be-Featured Feature Articles

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Here at All Things Writing (fondly called ATW when we’re being lazy), we talk a lot about blogging. And this makes sense because we love to do it – which is good, because it’s also a necessity for any business. But one thing we don’t really talk about is the feature article. We’re not sure…

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12 Questions to Ask Yourself When Writing Marketing Emails

By Erin Pittman, Lead Editor / 2017 / 0 Comments

We’ve got a secret for you. There’s more to email marketing than slapping your thoughts down and pushing send. Already know this much? Then we’re off to a great start. But we’ve got further tips you might not have considered to help you create an email marketing campaign that will make every recipient rush to…

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English, Please! Avoiding Jargon in Content

English, Please! Avoiding Jargon in Content

By Katherine Gotthardt, CEO / 2017 / 0 Comments

We know it has happened to you. That website. What language is it written in, anyway? What do all those acronyms stand for? Forget this. Move on to the next site, one that’s understandable. As content developers, we find this problem a lot. And we’re asked to fix it. Business owners know there’s a problem,…

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writing tone

Don’t Use that Tone!

By Katherine Gotthardt, CEO / 2014 / 0 Comments

How did you react to the title of this blog?  Did you hear your mother?  I did as soon as I read it, and I’m the one that wrote it!  That’s what tone in writing can do.  We literally “hear” in our minds the way something is said. Here’s what happens in writing.  We use…

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