Content marketing has gone beyond being king to become the mighty ruler of the internet. Content is everywhere. There are over 1 million websites and a hyper competitive drive to grab and hold people’s attention. It’s no wonder that 90% of marketers are using content marketing as part of their overall strategy. It’s becoming harder…
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One thing we at ATW believe in is the power of writers collaborating. It makes sense, right, given that our business model is based on partnering? In that spirit, we’ve decided to take part in a blog tour through our local writers’ network Write by the Rails (WbtR), where I serve as Vice President. I’m…
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Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…
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Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…
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Watching the news these days, you may be led to believe that grammar has fallen by the wayside and that it’s no longer important to present yourself professionally in written correspondence. Well, we here at All Things Writing say, “WRONG!” Your writing is every bit as important to your image as your spoken word, and…
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Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and…
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So, the new year is rolling around again, and you might be thinking, of course I’m making plans for my business, and content marketing is part of the plan. Stop right there. That’s right. We said stop planning. Stop planning, and start committing! Remember last year when you planned to blog? Or how about the…
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In Part 1 of this series on video and written content, we established why it’s a good idea to turn to the professionals when creating a marketing video. As a quick refresher, professionals: Write high-quality scripts with captions that reach all viewers and please the Google gods Shoot high-caliber videos that expertly portray your intended…
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You want a variety of media on your website, blog and social media channels to attract all types of followers. So, you decide some video content would spice things up a bit. But should you jump right in and DIY this? Absolutely not. That’s the equivalent of deciding you want to become a lion tamer…
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If you peruse the career experience of our All Things Writing team, you’ll find some pretty awesome listings: nationally published, ghostwriter for high governmental officials, authored four books. We’ve got a great team with incredible experience, some of which we don’t even list out. For instance, did you know that all of the writers are…
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Maybe you’ve felt like your spark has been dwindling a bit. Perhaps you’ve been all willy-nilly with your blog and social media posts. Maybe you haven’t been planning or blogging at all. Regardless of where you are now, it’s time to get started on creating a content calendar that will excite you and your audience…
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Complain, complain, complain. And be sure to do it online, in public. By now, most of us know that one of the fastest ways to get customer service is to post something negative on social media. Start a rant and watch businesses – especially bigger and more vigilant ones – go wild. Good reputation and…
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We get it. Not everyone is as into writing as we are. It’s even rumored that some people hate writing. (Gasp!) Writing is an unavoidable task for most business folks, though. So what’s a non-lover of words to do? Hire a ghostwriter! But Ghostwriters Only Write Books … Nope! That’s a popular misconception. Ghostwriters can…
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Why yes, social media lovers, you, the small business owner, CAN get leads from Facebook! And referrals and prospects and clients and returning clients…all those good things we love to see in our sales funnels. After all, Facebook “remains the most-used social media site among all ages, used by 64 percent of Americans 12 and…
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Do the importance and significance — and maybe even the entire point — of the widely-used hashtag elude you? If so, take heart. You’re among friends here, and we won’t tell. We’re here to clarify and help you get it. From definition to implementation, with our information, you’ll be tagging your #TBT pics, claiming #FollowForFollow,…
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