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writing meeting English language struggling writers

Just for Fun: Saturday Morning Advice from Writers

By Katherine Gotthardt, CEO / 2018 / 0 Comments

I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…

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CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…

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Find Your Perfect Voice to Nail Your Content Marketing

Find Your Perfect Voice to Nail Your Content Marketing

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…

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Bring Your Editorial Calendar Into Focus: Use Your Vision Statement

By Erin Pittman, Lead Editor / 2018 / 0 Comments

When you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…

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Take a Peek at Marketing Materials, Past vs. Present

Take a Peek at Marketing Materials, Past vs. Present

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Any amateur can tell that the world of marketing has changed over the years. But experts know the ins and outs of the changes and how to market on and offline. Lucky for you, we’re going to tell you how things have shifted and the dos and don’ts of each situation. The Marketing Winds of…

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2018 Content Marketing Trends

2018 Content Marketing Trends

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and…

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Why Video and Written Content Are Friends, Part 2

Why Video and Written Content Are Friends, Part 2

By Erin Pittman, Lead Editor / 2017 / 0 Comments

In Part 1 of this series on video and written content, we established why it’s a good idea to turn to the professionals when creating a marketing video. As a quick refresher, professionals: Write high-quality scripts with captions that reach all viewers and please the Google gods Shoot high-caliber videos that expertly portray your intended…

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Why Video and Written Content Are Friends, Part 1

By Erin Pittman, Lead Editor / 2017 / 0 Comments

You want a variety of media on your website, blog and social media channels to attract all types of followers. So, you decide some video content would spice things up a bit. But should you jump right in and DIY this? Absolutely not. That’s the equivalent of deciding you want to become a lion tamer…

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It’s OK to Have a Ghostwriter. Really.

It’s OK to Have a Ghostwriter. Really.

By Erin Pittman, Lead Editor / 2017 / 1 Comment

We get it. Not everyone is as into writing as we are. It’s even rumored that some people hate writing. (Gasp!) Writing is an unavoidable task for most business folks, though. So what’s a non-lover of words to do? Hire a ghostwriter! But Ghostwriters Only Write Books … Nope! That’s a popular misconception. Ghostwriters can…

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Blogging Musts You Can’t Ignore

Blogging Musts You Can’t Ignore

By Katherine Gotthardt, CEO / 2017 / 0 Comments

If you run in some of the same circles we do, you might have bumped into our team members without knowing it. It’s an occupational hazard – joining Facebook, LinkedIn and other groups that focus on blogging, social media, website content, writing, editing, marketing and business. We love to learn, and we love to pass…

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7 Steps to a Killer SEO Friendly Blog

7 Steps to a Killer SEO Friendly Blog

By Erin Pittman, Lead Editor / 2017 / 0 Comments

There’s so much talk about search engine optimization these days and making blogs SEO friendly. Yet, after all your reading and research, are you still left with the feeling that you don’t REALLY know what Google wants? You’re not alone. The truth is, no one knows exactly what Google favors, but over time, we’ve gotten…

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Who Cares About Content?

Who Cares About Content?

By Katherine Gotthardt, CEO / 2017 / 0 Comments

There’s this thing that sometimes happens when you’re developing a website. You’re laying out pages and picking plugins. You’re looking at widgets and forms. You might get so into it, you forget there’s something equally as important, something you probably don’t do often or very well. Content creation. Now content can mean a lot of…

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Market Yourself Using the Great Credibility Builders – Blogs

Market Yourself Using the Great Credibility Builders – Blogs

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Blah, blah, blah. Blogs build credibility. We know, we know. We should be blogging. Stop trying to guilt us into it, will you? Okay, we admit it. Here at All Things Writing, we are big believers in blogging. And a lot of us are moms, so, well, maybe we DO have a little bit of…

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English, Please! Avoiding Jargon in Content

English, Please! Avoiding Jargon in Content

By Katherine Gotthardt, CEO / 2017 / 0 Comments

We know it has happened to you. That website. What language is it written in, anyway? What do all those acronyms stand for? Forget this. Move on to the next site, one that’s understandable. As content developers, we find this problem a lot. And we’re asked to fix it. Business owners know there’s a problem,…

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Dumbing it Down? Content Development and Your Readers

Dumbing it Down? Content Development and Your Readers

By Katherine Gotthardt, CEO / 2017 / 0 Comments

It’s pretty common knowledge. Mainstream news is written at a middle school reading level. And for those of us in the content development and website development industries, it’s also common knowledge that website content is meant to be written in easily digestible chunks. Plugins like Yoast not only assess SEO, they judge readability. Start writing…

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