Why yes, social media lovers, you, the small business owner, CAN get leads from Facebook! And referrals and prospects and clients and returning clients…all those good things we love to see in our sales funnels. After all, Facebook “remains the most-used social media site among all ages, used by 64 percent of Americans 12 and…
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Are you confused by the terms advertising and content marketing? No worries. A lot of people are. At first glance, there seems to be a fine line – or no line – between the two. But it might not be as fine or MIA as we imagine. So we’re here to shed some light on…
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Networking scenario. You’re in your usual restaurant or conference room with a group of professionals. You’re having a good time, sharing ideas, contact information and smiles. Then someone decides to get political. You’re the facilitator. What do you do? You could engage in respectful dialogue. Or if you disagree vehemently, you could launch into a…
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Business Coach and Investment Capitalist Bill Walsh tells business owners, “Make at least 20 new quality connections per day.” The easiest way to do this is through networking in order to mix and mingle with other professionals, to exchange information on your business and to create relationships deeper than sales so you can grow strong…
Read MoreBy Katherine Gotthardt You launched your business. You’ve worked hard, and you are doing well. You have confidence that your client base will continue to be steady or even grow. But now what? What steps should you take to get to the next level? Here are some ideas whose time might have come. Expand your…
Read MoreIt’s not that I’m vain. It’s that I love my clients and want what’s best for their success. And sometimes that means referring them to other professionals. Case in point. My client wanted to upgrade his website. We had used a WordPress template that looked good and worked efficiently. But to expand the site, I…
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