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writing meeting English language struggling writers

Just for Fun: Saturday Morning Advice from Writers

By Katherine Gotthardt, CEO / 2018 / 0 Comments

I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…

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Guest Blog: Tips for Writing Better Emails to New Clients by Victor Rook

By Katherine Gotthardt, CEO / 2018 / 0 Comments

This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…

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CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…

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Why Your Business Needs an eBook and How to Get One Published

Why Your Business Needs an eBook and How to Get One Published

By Erin Pittman, Lead Editor / 2018 / 0 Comments

We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.

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Setting the ‘Write’ Tone in Business Communications

Setting the ‘Write’ Tone in Business Communications

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…

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How Voice Affects Branding: Writing so Your Customers Hear You

How Voice Affects Branding: Writing so Your Customers Hear You

By Erin Pittman, Lead Editor / 2018 / 0 Comments

We’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…

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Can Your Organization Manage the Content Marketing Time Crunch?

Can Your Organization Manage the Content Marketing Time Crunch?

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…

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Take a Peek at Marketing Materials, Past vs. Present

Take a Peek at Marketing Materials, Past vs. Present

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Any amateur can tell that the world of marketing has changed over the years. But experts know the ins and outs of the changes and how to market on and offline. Lucky for you, we’re going to tell you how things have shifted and the dos and don’ts of each situation. The Marketing Winds of…

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2018 Content Marketing Trends

2018 Content Marketing Trends

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and…

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Why Video and Written Content Are Friends, Part 2

Why Video and Written Content Are Friends, Part 2

By Erin Pittman, Lead Editor / 2017 / 0 Comments

In Part 1 of this series on video and written content, we established why it’s a good idea to turn to the professionals when creating a marketing video. As a quick refresher, professionals: Write high-quality scripts with captions that reach all viewers and please the Google gods Shoot high-caliber videos that expertly portray your intended…

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Content Marketing: What the Numbers Mean (and Why You Should Care)

Content Marketing: What the Numbers Mean (and Why You Should Care)

By Erin Pittman, Lead Editor / 2017 / 0 Comments

While you’ll find that our team members are more “word people,” there are some figures that peek our interest. And guess what? Those numbers have to do with words. Did you expect any less? We’ve got stats that will help you adjust your sails and point your content marketing in the direction your readers are…

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When We’re Not the Experts

When We’re Not the Experts

By Erin Pittman, Lead Editor / 2017 / 0 Comments

There are times in our work when we aren’t the experts. Yep. You read that correctly. Sounds like the worst marketing tagline ever, eh? But it’s the truth, and the other truth is we know how to excel in these situations, too. Our marketing is getting better now, right? Language Is Our Jam As writers…

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Content Marketing: What to Do When Disaster Strikes

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Let’s be brutally honest with ourselves. When natural or human-made disaster strikes or when something catastrophic happens that turns the country’s (or world’s) eyes in the direction of the event, your content marketing isn’t the first thing on people’s minds. There are just some things that are more pressing than your most recent article or…

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More Than Marketing, Social Media Is Customer Service

More Than Marketing, Social Media Is Customer Service

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Complain, complain, complain. And be sure to do it online, in public. By now, most of us know that one of the fastest ways to get customer service is to post something negative on social media. Start a rant and watch businesses – especially bigger and more vigilant ones – go wild. Good reputation and…

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Why You Should Become a Blogging M.D.

Why You Should Become a Blogging M.D.

By Erin Pittman, Lead Editor / 2017 / 0 Comments

We know. You spend your time between patients buried under an endless stack of medical records, case studies and nurses’ notes about even more patients. What in the world makes us think you have time to start a blog? Because we know it’s worth your time. Content is king, and blogs from your doc are…

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