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Content Marketing: What the Numbers Mean (and Why You Should Care)

Content Marketing: What the Numbers Mean (and Why You Should Care)

By Erin Pittman, Lead Editor / 2017 / 0 Comments

While you’ll find that our team members are more “word people,” there are some figures that peek our interest. And guess what? Those numbers have to do with words. Did you expect any less? We’ve got stats that will help you adjust your sails and point your content marketing in the direction your readers are…

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content marketing Internet

I Was Content Marketing When Content Marketing Wasn’t Cool

By Katherine Gotthardt, CEO / 2016 / 0 Comments

If you’re old enough to remember the song I’m alluding to, then you’re old enough to remember there was no real Internet at that time, other than in the military sense. We still had a lot of history to live through, including enduring years more of the beeps and static that came with telephone modems…

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Five Dos and Don’ts of Networking

By Katherine Gotthardt, CEO / 2016 / 0 Comments

If you’ve been networking for a while, you have no doubt seen a lot of variety in how professionals approach it. But if you are a newbie, networking can be confusing. It seems there’s a protocol, but are there unwritten rules to networking? The answer is “absolutely.” Here are some hints that should get you…

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blog

Better Your Business With a Blog

By Katherine Gotthardt, CEO / 2015 / Comments Off on Better Your Business With a Blog

Blogging is a big buzzword these days, and there’s good reason for that. In this era of social networking, there is power in those posts. But here’s the caveat. Your blog is only as good as the quality of the articles. Here are five reasons you need a professional blog for your business. Your blog…

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9 Things That Will Help You Beat Your Competitors

By Katherine Gotthardt, CEO / 2015 / Comments Off on 9 Things That Will Help You Beat Your Competitors

If you even take a quick glance at a computer screen, your eyes are bombarded with sidebar ads, pop-up ads, targeted ads. Customers have choices, and there are so many businesses out there competing for the same customers. How will you stand out from the crowd and earn their business? Here are a few ways…

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It’s time to grow your business. Start now!

By Katherine Gotthardt, CEO / 2014 / Comments Off on It’s time to grow your business. Start now!

By Katherine Gotthardt You launched your business. You’ve worked hard, and you are doing well. You have confidence that your client base will continue to be steady or even grow. But now what? What steps should you take to get to the next level? Here are some ideas whose time might have come. Expand your…

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