I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…
Read MoreDid you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…
Read MoreWhen you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…
Read MoreWhile you’ll find that our team members are more “word people,” there are some figures that peek our interest. And guess what? Those numbers have to do with words. Did you expect any less? We’ve got stats that will help you adjust your sails and point your content marketing in the direction your readers are…
Read MoreThere’s this thing that sometimes happens when you’re developing a website. You’re laying out pages and picking plugins. You’re looking at widgets and forms. You might get so into it, you forget there’s something equally as important, something you probably don’t do often or very well. Content creation. Now content can mean a lot of…
Read MoreSo you’re ready to create or redo your website. It’s easy enough to write up some content and slap it on the pages. But are you writing the right info? Are you speaking to your audience? Are you addressing your value proposition? (Huh?) OK. More on that in a minute. When you set out to…
Read MoreIt’s pretty common knowledge. Mainstream news is written at a middle school reading level. And for those of us in the content development and website development industries, it’s also common knowledge that website content is meant to be written in easily digestible chunks. Plugins like Yoast not only assess SEO, they judge readability. Start writing…
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