Generating attractive content has become a way of life. Once you have defined your content “ideal reader”, you can then define your content strategy or master plan for developing the core content and topical focus for your business, written or in other media and online and offline.
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Bill Gates, in 1996, wrote an essay entitled “Content is King.” But to actually be king, content has to be read. To build your kingdom, you need to ensure the content you generate will actually engage prospects and customers for your business product or service. As marketing guru Neil Patel underlines, content needs to be…
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Words are the stuff that content is made of. Word choice, whether you’re writing a blog or preparing a presentation you’ll be delivering to your morning business networking group, matters, a lot. Precise selection of the key words you use – nouns, adjectives, verbs, adverbs – determine the impact you have on your audience.
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I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…
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Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…
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When you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…
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Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and…
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While you’ll find that our team members are more “word people,” there are some figures that peek our interest. And guess what? Those numbers have to do with words. Did you expect any less? We’ve got stats that will help you adjust your sails and point your content marketing in the direction your readers are…
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There’s this thing that sometimes happens when you’re developing a website. You’re laying out pages and picking plugins. You’re looking at widgets and forms. You might get so into it, you forget there’s something equally as important, something you probably don’t do often or very well. Content creation. Now content can mean a lot of…
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So you’re ready to create or redo your website. It’s easy enough to write up some content and slap it on the pages. But are you writing the right info? Are you speaking to your audience? Are you addressing your value proposition? (Huh?) OK. More on that in a minute. When you set out to…
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Are you confused by the terms advertising and content marketing? No worries. A lot of people are. At first glance, there seems to be a fine line – or no line – between the two. But it might not be as fine or MIA as we imagine. So we’re here to shed some light on…
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It’s pretty common knowledge. Mainstream news is written at a middle school reading level. And for those of us in the content development and website development industries, it’s also common knowledge that website content is meant to be written in easily digestible chunks. Plugins like Yoast not only assess SEO, they judge readability. Start writing…
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The writing process – did you learn it 100 years ago in school somewhere along the line? Do you remember what Mrs. Something said? Maybe not. When you don’t write regularly or you’re not in a field that requires much writing, it’s easy to forget how to get from point A to point Z. As…
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