Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…
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So, the new year is rolling around again, and you might be thinking, of course I’m making plans for my business, and content marketing is part of the plan. Stop right there. That’s right. We said stop planning. Stop planning, and start committing! Remember last year when you planned to blog? Or how about the…
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Maybe you’ve felt like your spark has been dwindling a bit. Perhaps you’ve been all willy-nilly with your blog and social media posts. Maybe you haven’t been planning or blogging at all. Regardless of where you are now, it’s time to get started on creating a content calendar that will excite you and your audience…
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So, you’ve decided to blog. What now? Well the most efficient way to tackle your blogging is to create and follow a content calendar. Some people refer to it as an editorial calendar, and others just have ideas scattered on sticky notes all over their car, bathroom mirror and computer screen. But that’s not you!…
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