Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…
Read MoreSo, you’ve decided to blog. What now? Well the most efficient way to tackle your blogging is to create and follow a content calendar. Some people refer to it as an editorial calendar, and others just have ideas scattered on sticky notes all over their car, bathroom mirror and computer screen. But that’s not you!…
Read More