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Guest Blog: Tips for Writing Better Emails to New Clients by Victor Rook

By Katherine Gotthardt, CEO / 2018 / 0 Comments

This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…

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Setting the ‘Write’ Tone in Business Communications

Setting the ‘Write’ Tone in Business Communications

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…

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How Voice Affects Branding: Writing so Your Customers Hear You

How Voice Affects Branding: Writing so Your Customers Hear You

By Erin Pittman, Lead Editor / 2018 / 0 Comments

We’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…

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Find Your Perfect Voice to Nail Your Content Marketing

Find Your Perfect Voice to Nail Your Content Marketing

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…

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Can Your Organization Manage the Content Marketing Time Crunch?

Can Your Organization Manage the Content Marketing Time Crunch?

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…

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Follow Up With a Follow-Up Email Worth Reading

Follow Up With a Follow-Up Email Worth Reading

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Making strong connections is the key to landing sales and expanding your network. But did you know that as many as 48 percent of people never follow up on those initial connections? Yes. We know it can be awkward. You don’t want to be too pushy or, worst of all, face rejection. But when you…

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Avoid These Ghastly Grammar Goofs and Other Content No-Nos

Avoid These Ghastly Grammar Goofs and Other Content No-Nos

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Watching the news these days, you may be led to believe that grammar has fallen by the wayside and that it’s no longer important to present yourself professionally in written correspondence. Well, we here at All Things Writing say, “WRONG!” Your writing is every bit as important to your image as your spoken word, and…

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Bring Your Editorial Calendar Into Focus: Use Your Vision Statement

By Erin Pittman, Lead Editor / 2018 / 0 Comments

When you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…

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Take a Peek at Marketing Materials, Past vs. Present

Take a Peek at Marketing Materials, Past vs. Present

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Any amateur can tell that the world of marketing has changed over the years. But experts know the ins and outs of the changes and how to market on and offline. Lucky for you, we’re going to tell you how things have shifted and the dos and don’ts of each situation. The Marketing Winds of…

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Why Video and Written Content Are Friends, Part 2

Why Video and Written Content Are Friends, Part 2

By Erin Pittman, Lead Editor / 2017 / 0 Comments

In Part 1 of this series on video and written content, we established why it’s a good idea to turn to the professionals when creating a marketing video. As a quick refresher, professionals: Write high-quality scripts with captions that reach all viewers and please the Google gods Shoot high-caliber videos that expertly portray your intended…

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Why Video and Written Content Are Friends, Part 1

By Erin Pittman, Lead Editor / 2017 / 0 Comments

You want a variety of media on your website, blog and social media channels to attract all types of followers. So, you decide some video content would spice things up a bit. But should you jump right in and DIY this? Absolutely not. That’s the equivalent of deciding you want to become a lion tamer…

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Content and the Art of Translation

Content and the Art of Translation

By Erin Pittman, Lead Editor / 2017 / 0 Comments

If you peruse the career experience of our All Things Writing team, you’ll find some pretty awesome listings: nationally published, ghostwriter for high governmental officials, authored four books. We’ve got a great team with incredible experience, some of which we don’t even list out. For instance, did you know that all of the writers are…

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Content Marketing: What the Numbers Mean (and Why You Should Care)

Content Marketing: What the Numbers Mean (and Why You Should Care)

By Erin Pittman, Lead Editor / 2017 / 0 Comments

While you’ll find that our team members are more “word people,” there are some figures that peek our interest. And guess what? Those numbers have to do with words. Did you expect any less? We’ve got stats that will help you adjust your sails and point your content marketing in the direction your readers are…

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When We’re Not the Experts

When We’re Not the Experts

By Erin Pittman, Lead Editor / 2017 / 0 Comments

There are times in our work when we aren’t the experts. Yep. You read that correctly. Sounds like the worst marketing tagline ever, eh? But it’s the truth, and the other truth is we know how to excel in these situations, too. Our marketing is getting better now, right? Language Is Our Jam As writers…

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Editing Basics for Everyone

Editing Basics for Everyone

By Erin Pittman, Lead Editor / 2017 / 0 Comments

It’s a wonderful feeling when you finish writing something, isn’t it? Whether it’s a novel, blog or, for some of us, maybe just an email, it’s satisfying! We recognize that sigh of relief and fulfillment as you plop in the last punctuation mark. But then it hits you. You’re not done. No one sends their…

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