Get Happy, Dammit’s chapter “Rediscovering Your Core” is all about core values, looking at personal beliefs and who we are or want to be based on those beliefs and core needs.
Read MoreYour creative business writing quotient matters for the success of your business. In business, it’s very common to hear that “it’s not personal” or “dream big but keep it real”. The truth is that business is human, and there is nothing more human than dreaming big and being creative about making that dream real.
Read MoreGood communication is the life blood of business. Whether you’re planning your business or launching it, managing it or growing it, effective oral, nonverbal or written communication skills are essential to building trust and brand awareness with consumers, vendors and partners. But if you really want to outperform your competitors, add some pizazz to your…
Read MoreThis week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…
Read MoreThere are times in our work when we aren’t the experts. Yep. You read that correctly. Sounds like the worst marketing tagline ever, eh? But it’s the truth, and the other truth is we know how to excel in these situations, too. Our marketing is getting better now, right? Language Is Our Jam As writers…
Read MoreReal estate is a tough business. We know because many of our clients are in the industry. From brokers to agents to financial experts, we’ve become familiar with the challenges facing professionals in this competitive field. And one of those challenges is keeping up with online marketing. While this is an issue for many businesses,…
Read MoreLike everything else in life, your business is going to go through ups and downs. When you’re riding on the upswing of things, life is great and it’s easy to build momentum. But when the chips are down, it can be very discouraging when you’re a business owner. You don’t have the security of a…
Read MoreChances are the reason you are in business is to make money. After all, your good looks won’t pay the mortgage, and the electric company doesn’t accept coupons. And even if you’re not in it for the loot (like a nonprofit), you still need to keep track of your business funds that are coming in…
Read MoreIf you’ve been networking for a while, you have no doubt seen a lot of variety in how professionals approach it. But if you are a newbie, networking can be confusing. It seems there’s a protocol, but are there unwritten rules to networking? The answer is “absolutely.” Here are some hints that should get you…
Read MoreWe’ve all sat through well-organized, productive meetings during our careers — ones in which you leave feeling accomplished. I also bet you’ve suffered through your fair share of unproductive, inefficient ones — meetings in which you find yourself thinking about anything but the task at hand, like what delicious meal you’re going to cook for…
Read MoreNetworking scenario. You’re in your usual restaurant or conference room with a group of professionals. You’re having a good time, sharing ideas, contact information and smiles. Then someone decides to get political. You’re the facilitator. What do you do? You could engage in respectful dialogue. Or if you disagree vehemently, you could launch into a…
Read MoreHave you ever written a press release that no one read? Well, there’s probably a reason for that, and it has something to do with the way reporters’ and editors’ minds work. Here are a few tips to help you write a press release that gets you noticed. Make it story-worthy. The media is not…
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