We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.
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Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…
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Let’s be brutally honest with ourselves. When natural or human-made disaster strikes or when something catastrophic happens that turns the country’s (or world’s) eyes in the direction of the event, your content marketing isn’t the first thing on people’s minds. There are just some things that are more pressing than your most recent article or…
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Remember the days when America’s Funniest Home Videos graced our TVs every Sunday night? We’d spend a half an hour laughing at the mishaps and misfortunes of people and their pets. What made this show such a success? The same thing that draws us to the Pinterest Fail, Cake Wrecks and Darwin Awards sites. What’s…
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Why yes, social media lovers, you, the small business owner, CAN get leads from Facebook! And referrals and prospects and clients and returning clients…all those good things we love to see in our sales funnels. After all, Facebook “remains the most-used social media site among all ages, used by 64 percent of Americans 12 and…
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Blah, blah, blah. Blogs build credibility. We know, we know. We should be blogging. Stop trying to guilt us into it, will you? Okay, we admit it. Here at All Things Writing, we are big believers in blogging. And a lot of us are moms, so, well, maybe we DO have a little bit of…
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We know it has happened to you. That website. What language is it written in, anyway? What do all those acronyms stand for? Forget this. Move on to the next site, one that’s understandable. As content developers, we find this problem a lot. And we’re asked to fix it. Business owners know there’s a problem,…
Read MoreI wrote the draft of a poem. In it I ask, “When is it okay to wake me up this way?” I’ll give away the punchline. The piece is about my dog who paws me with her clawed feet, sits on my chest and licks my mouth trying to wake me up so I will…
Read MoreI love my networking group. I always leave with something to think about and so much to write about, I can’t possibly keep up. But I’ve carved out some time today because the question posed this morning by our leader, Peggie Arvidson, was an important one: how do you retain clients? Now, this networking group…
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