Welcome to the Wedding: SEO and Content

Hear any screaming on our website? No? Good. Because if you did, it would mean you’re hearing things. Nothing here but a peaceful website packed with great SEO and content. All is as it should be.

You see, there is a myth about SEO and content. “They” say the two are at odds, that each drowns the other out in an endless word battle, a confused Google stumbling upon the fight, then quickly turning around to flee. Must be a bad neighborhood, huh? But here’s the thing. The ever-mysterious “they” don’t know much about this couple. The truth is, SEO and content  are a happily married match made in heaven. And they really don’t argue. While the two are different, their intersection and the reliance they have on one another make them the perfect power couple. Here’s why.

  • SEO is concentrated. Content is broad. SEO is made up of small groups of words relevant to the industry and market. Content expands on those words, giving them definition and meaning. Good content will include the SEO keywords and will add to them, offering search engines more to latch on to. You see? Opposites really do attract.
  • SEO needs content. Content needs SEO. SEO is the less verbal partner in the marriage. It knows what it wants and needs, but it states it in caveman language. (We won’t argue over which spouse is the caveman.) Content fulfills SEO’s wants and needs by giving it expression and voice. Content elaborates and defines, and as it does so, can create credibility. But without SEO, the content could end up wandering around aimlessly, never focusing on a market or audience and ultimately developing full-blown commitment issues. SEO ensures this does not happen.
  • SEO craves backlinks. Content satisfies the craving. Keywords are great by themselves. Content with keywords is great by itself. But when the two are married, they naturally attract more traffic because, well, there are two of them. Here’s how it works. SEO draws traffic, content provides somewhere for the traffic to go and the audience likes the content enough to create a backlink. You can’t have a backlink without content because there would be nothing to link to. See how that works?

Matchmaker, Matchmaker

So the question comes, how can you develop great SEO and great content? Well, there are lots of ways, but we won’t lie. It’s not easy.

DIY SEO

If you host through GoDaddy, Wix or someplace similar, chances are, you’ve seen a few SEO tools available through their proprietary web building platforms. Businesses with tight budgets often resort to using these tools, and that might okay early on. But at some point, you’ll start to recognize that people are either not finding your site at all or that the wrong people are finding your site. You want potential customers, not 12-year-old Jimmy Joe searching for sites he can plagiarize on his science paper (not to malign Jimmy Joe’s reputation, of course). For that to happen, you need strong SEO with a loving partner – namely, content – in residence.  

DIY Content

You’ve seen those content generators, right, the ones with wizards that lead you through the blogging process? Or how about those templates telling you what to put on your website? If you’re just starting out, these might be great launching points to help you generate ideas. But you don’t want to stop there. You want to support the budding relationship between SEO and content. You want to express a voice and a brand. You want to host the wedding!

Help Your Couple Connect

Are you ready to lend a hand and help SEO and content find a place to take their vows? Contact All Things Writing. Let us look at your business, look at your brand and create SEO and content that match so perfectly, they will attract real readers and traffic that you can actually convert into clients. And that’s when the reception celebration begins. Raise your glasses. It’s time for a toast to the bride and groom.


Katherine Gotthardt, M.Ed., writing concentration, has been writing, editing and teaching for more than twenty years. She is CEO of All Things Writing, a full-service content development and content marketing company, writing and disseminating material that increases client visibility while supporting their brand. By partnering with iNovate Marketing INC, Katherine and her team can offer a full spectrum of solutions – including website development, SEO and hosting – for small to mid-sized businesses in virtually all sectors and industries.

Katherine is a published author and a leader in her local networking community. Her full profile can be found on LinkedIn.

Katherine Gotthardt, CEO

Katherine Gotthardt, M.Ed., writing concentration, has been writing, editing and teaching for more than twenty years. For the past ten years, she has focused on content development and content marketing for small to mid-size businesses, writing and disseminating material that increases client visibility while supporting their brand. Besides being published in dozens of journals, Katherine has authored five books: Poems from the Battlefield, Furbily-Furld Takes on the World, Approaching Felonias Park, Weaker Than Water and Bury Me Under a Lilac. Learn more about her creative life at www.KatherineGotthardt.com.