Our Process, Your Success

HOW DOES THE CONTENT DEVELOPMENT AND MARKETING PROCESS WORK?

We pride ourselves in offering quality content development and content marketing services at reasonable rates. Through our USA-based partnerships and a team approach, we offer you a product you can be proud to call your own. And since our partners do the posting and sending, you don’t have to spend time getting the final product out to your target audience.

The typical steps we take (though not always in this order) are outlined to the right.

Jay Hodes

President, Colington Security Consulting

…professional when it comes to editing, proofing, writing and blogging…great to work with, very responsive and excels in the services provided. Exceptionally reliable and trustworthy when given a project to complete.

Rebecca Barnes

Publisher, Prince William Living Magazine, Brides & Weddings Magazine

Reliable, efficient and lyrical, Katherine and All Things Writing are valuable partners to Prince William Living [magazine]. I feel confident referring her to other businesses who want to up their communications game. Katherine and her team take the time to get to know your business in order to do the best job possible representing you.

Consultation
The consultation is an opportunity for you to ask questions about services and make special requests.
Interview
The formal interview happens after a product or service has been contracted. This interview allows our teams and partners to get to know you and your business on a deeper level. We take pride in the quality of content we produce, and to do that, we need to live and breathe your business.
Research
We take our jobs seriously. Our partnering teams do extensive research on all topics to ensure the highest level of integrity. All information is verified as true and accurate before we will disseminate new content. We offer compelling and eye-catching content, and we do so without resorting to “click-bait.”
Drafting
Once research is complete, a professional writer will create a draft of your piece. A draft should be well written and cohesive but may contain minor errors. These will be edited and revised at a later date.
Revising
Your writers perform at least one revision before submitting your content to the editor. We encourage writers to give all work a second look, at least a day after the initial draft is completed. This practice can provide insights that may be missed on a first pass.
Editing
Our writers then submit all content to our team of editors. It is very important to have a separate set of eyes complete the editing process! This is quality control at its finest.
Submission to Client
After all the previous steps are completed, YOU finally get to see your content. You will be asked to review your content in a timely manner (typically within three business days after you receive the draft) and provide constructive feedback. Without solid feedback, we can’t make revisions.
Editing
Once you submit your feedback, it is back to the editor for review. If your content requires more than minor fixes, it will go back to the writer for revision.
Proofing
Now that the content is complete, editors look over the product for any spelling, grammar or punctuation errors that may have survived the previous editing sessions.
Submission to Client
You receive your content for final review and approval. Requests for further revisions are accommodated according to the terms of the contract. No response within three business days means you approve and everything is ready to be published and shared.
Publishing and Sharing
Hooray! We’ve made it! After all that, it is time to get your content published. Your content will be posted and dispersed through all available channels. Otherwise, the content will be delivered to you, and you can share in any way you like.

We know you want your content to be clear, concise and professional, so that’s what we deliver through our partnerships.

For more information on our products and process, visit our Contact Page and send us an email. We look forward to making you shine online and in print!