It can be a confusing time of the year for those of us who live and work around people from diverse backgrounds. While we might celebrate Christmas, someone else might celebrate one of the many other holidays that come ’round this time of the year (including the world-renown Festivus). Take a look at the list of holidays we got from this site:
Holidays: Christmas, Festivus and…?
- Bodhi Day by Buddhists. This recalls the date when Buddha attained enlightenment. (DEC-08).
- Christmas by Christians. The ancient Christians took over Saturnalia, an ancient Roman Pagan seven-day festival of Saturn which started on DEC-17 and used it to commemorate the birth of Yeshua of Nazareth (Jesus Christ). Internal evidence in the Bible indicates that he was born in the Fall between 4 and 7 BCE.
- The Day of the Return of the Wandering Goddess has also been observed by followers of Kemetic Orthodoxy, the religion of ancient Egypt, since about 4500 BCE. This celebrates the return of the Goddess Hathor to her father Ra and the healing of their relationship. It is synchronized to the Winter Solstice
- Hanukkah (a.k.a. Chanukah, Festival of Lights, & Festival of Rededication) by Jews. It is an eight-day holiday that begins on the 25th day of Kislev which can occur in very late November or during December. Rabbi Allen Maller has donated an essay for this website titled “Why Hanukah is for Muslim Jews.”
- Id al-Fitr by Muslims for a few years before 2006. Between 2006 and 2008, it was Eid al-Adha, the Feast of Sacrifice or Day of Sacrifice. During 2009 and 2010, it was Ashura, the Day of Remembrance. In 2015, Sunni Muslims observe the birthday of the Prophet Muhammad on the 12th day of the Islamic month of Rabi’ al-awwal Milad un Nabi in 570 CE. Shi’a Muslims observe it on the 17th of that month. This translates to DEC-24 or JAN-04 according to TimeAndDate.com.
- Winter Solstice is celebrated by some Native Americans and Aboriginals in the rest of the world.
- Many Atheists, at least in North America, have begun to celebrate the Winter Solstice.
- Saturnalia by Nova Romans (a.k.a. Romana). These are Neopagans who worship the ancient Gods of Rome and who celebrate the ancient Roman holy days.
- Yule by Wiccans and some other Pagans.
So why are we blogging about holidays?
Well, to begin with, many of our clients celebrate Christmas. We have no issue with this whatsoever. Christmas is popular, it’s traditional, AND it’s great for SEO. Our clients connect with their clients by asking us to send cheer and warmth through their own blogs and newsletters. We’ve got some creative ways to do this, since we customize everything to the business and the industry. But we’ve also got some tricks up our sleeves to promote inclusivity. Here are some recommendations for writing your own holiday blogs and newsletters:
- If you want to wish readers a Merry Christmas, do it. But add “happy holidays” to it as well. There’s nothing wrong with saying, “Merry Christmas, Happy Holidays.”
- “Season’s Greetings” is acceptable, but in our opinion, passe and formal. You might want to reserve this expression for your more traditional clients or for clients who may or may not celebrate the holidays.
- Focus on warmth. Heck, in some places, it’s below zero by now. But even if your clients are enduring heat, warmth implies good feelings and well wishes.
- Talk about fun, local events. Your readers won’t mind being informed about activities right in their area that they might enjoy.
- Write about recipes, gifting, parties. No matter what industry you’re in, there’s a way to spin these topics so they are relevant and engaging.
Okay, we’re not pretending this is easy. We’re also not pretending that all your readers will be happy when they read your blog. Some people get a little touchy on this topic of Christmas. We’re not here to enter that fray. We are here to help you write the best copy you can and attract business from clients who may or may not hail from your particular cultural or religious tradition. If this sounds utilitarian, it is. Businesses cannot afford to alienate, even if accidentally.
If you’re concerned that your blogs, newsletter, articles or marketing materials aren’t what they should be, give a shout out to All Things Writing. We’ve got a team of expert writers, editors and researchers who keep up to date on content marketing trends and hundreds of industries in a variety of sectors. This season, give yourself something unique – more time, peace of mind and stellar content.
Merry Christmas, Happy Holidays, Joyful Festivus! Whatever you celebrate, enjoy.