Blah, blah, blah. Blogs build credibility. We know, we know. We should be blogging. Stop trying to guilt us into it, will you?
Okay, we admit it. Here at All Things Writing, we are big believers in blogging. And a lot of us are moms, so, well, maybe we DO have a little bit of that “I’m going to give you guilt” thing happening. But it’s not all about trying to get you to write or hire us to write for you. We genuinely care about the Internet being a genuine place for genuine information. Why?
Well, for one thing, we’re researchers. For another, we’re thinkers. So it makes sense that we don’t want to see a lot of garbage when we’re searching for sources for our clients’ content (though in the interest of transparency, we do want to mention we spend a goodly amount of time on Facebook). No, we appreciate credibility. And we’re among the first to say, “Oh yeah? Prove it.”
Guess what? Your potential clients are saying the same thing.
Your Audience Cares About Credibility
It’s not just about selling your goods or services. It’s about selling yourself as a professional. And the only way to do that is to show you know your stuff. Except you have to do it in a way that appeals to your audience. You have to be smart but accessible, knowledgeable but not a know-it-all. That’s pretty hard sometimes, but you can do it by blogging.
Here are the top ways professionals like you demonstrate credibility through blogging:
- They write what they know and research the rest.
- They link to sites that best represent their ideas but not necessarily their direct competition.
- They practice honesty – no copyright infringement, hyperbolic promises or false claims.
- They exude authenticity and confidence in their writing.
- They put it all on an attractive website that works so readers easily find their articles.
Start Building Credibility
One of the biggest obstacles professionals and business owners face is just getting started. So we thought we’d throw some of our own tips out there.
When it comes to blogging, we’re all writers. We all share similar issues. We at All Things Writing are constantly reminded, though, that if we can just get those first few words down – heck if we can just get ourselves to open MS Word – we’re on our way to blogging.
If you’re stuck, try some of these strategies:
- Free write. Sit down and write whatever comes into your head, even if it’s garbage. It’s the equivalent of doing warmup exercises. You can always edit later.
- Mind map. Most of us need to feel in control on some level. Try putting random ideas together in a pattern that makes sense. This will help you gain a semblance of control and organization.
- Draw. This one sounds silly, but some of us have difficulty using the right side of the brain. Open your creativity by sketching out your ideas in pictures. It doesn’t matter if you think you can’t draw. Do it anyway. Then describe what you drew.
- Talk it out. Some people are more verbal than others in the sense that they need to speak to clarify their thoughts. If that sounds like you, dictate or record what you want to say in your blog. Then transcribe. (You can also do this on video and write up the transcript for double the SEO value.)
- Write live. Instead of using a desktop program like Word, try writing your article directly in the website interface. There’s something about remembering your writing will have an audience that brings out the writer in many of us.
The result is that the credibility you build through blogging becomes a powerful way of marketing yourself, leading to sales, if you play your conversions right. Of course, we can help. Let us learn about you and your business and project your voice and brand through blogs that show your smartest side. We’re waiting to hear from you. Contact us today.
All Things Writing is a full-service content development and content marketing company on a mission to help clients shine online and in print. Our clients are from the private, government and nonprofit sectors.