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Stop Your Business from Bleeding - Use Creative Writing Skills!

Stop Your Business from Bleeding – Use Creative Writing Skills!

By Astrid Ruiz Thierry / 2019 / 0 Comments

Bad writing costs businesses billions. Badly written business plans, proposals, emails, social media posts, and other written types of communication is at the heart of business failure. It wastes time, effort and money and negatively affects your business reputation, brand and presence. In other words, bad writing puts a drag on your business and saps…

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Put Some Passion into the Bones of your Business

Put Some Passion into the Bones of your Business

By Astrid Ruiz Thierry / 2019 / 0 Comments

Your creative business writing quotient matters for the success of your business. In business, it’s very common to hear that “it’s not personal” or “dream big but keep it real”. The truth is that business is human, and there is nothing more human than dreaming big and being creative about making that dream real. 

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The (Dis)empowerment of Analytics in Content Marketing

By Katherine Gotthardt, CEO / 2018 / 0 Comments

A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…

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writing meeting English language struggling writers

Just for Fun: Saturday Morning Advice from Writers

By Katherine Gotthardt, CEO / 2018 / 0 Comments

I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…

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Guest Blog: Tips for Writing Better Emails to New Clients by Victor Rook

By Katherine Gotthardt, CEO / 2018 / 0 Comments

This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…

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Guest Blog: How to Hold on to Who You Are

By Katherine Gotthardt, CEO / 2018 / 0 Comments

One thing we at ATW believe in is the power of writers collaborating. It makes sense, right, given that our business model is based on partnering? In that spirit, we’ve decided to take part in a blog tour through our local writers’ network Write by the Rails (WbtR), where I serve as Vice President. I’m…

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CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…

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Why Your Business Needs an eBook and How to Get One Published

Why Your Business Needs an eBook and How to Get One Published

By Erin Pittman, Lead Editor / 2018 / 0 Comments

We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.

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Setting the ‘Write’ Tone in Business Communications

Setting the ‘Write’ Tone in Business Communications

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…

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How Voice Affects Branding: Writing so Your Customers Hear You

How Voice Affects Branding: Writing so Your Customers Hear You

By Erin Pittman, Lead Editor / 2018 / 0 Comments

We’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…

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Find Your Perfect Voice to Nail Your Content Marketing

Find Your Perfect Voice to Nail Your Content Marketing

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…

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Can Your Organization Manage the Content Marketing Time Crunch?

Can Your Organization Manage the Content Marketing Time Crunch?

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…

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Follow Up With a Follow-Up Email Worth Reading

Follow Up With a Follow-Up Email Worth Reading

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Making strong connections is the key to landing sales and expanding your network. But did you know that as many as 48 percent of people never follow up on those initial connections? Yes. We know it can be awkward. You don’t want to be too pushy or, worst of all, face rejection. But when you…

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Avoid These Ghastly Grammar Goofs and Other Content No-Nos

Avoid These Ghastly Grammar Goofs and Other Content No-Nos

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Watching the news these days, you may be led to believe that grammar has fallen by the wayside and that it’s no longer important to present yourself professionally in written correspondence. Well, we here at All Things Writing say, “WRONG!” Your writing is every bit as important to your image as your spoken word, and…

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Bring Your Editorial Calendar Into Focus: Use Your Vision Statement

By Erin Pittman, Lead Editor / 2018 / 0 Comments

When you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…

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