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Geriann Fischer

Owner, SkinOvative Solutions

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Author, Speaker, Business Owner

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Chris Albright

Owner, CMIT Solutions Centreville

I noticed today that some of my partner/vendors are liking and sharing the posts on Twitter! I think that is very cool especially because previously I would borrow/reshare their stuff when trying to come up with something to post on social media.

The (Dis)empowerment of Analytics in Content Marketing

By Katherine Gotthardt, CEO / 2018 / 0 Comments

A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…

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CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…

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2018 Content Marketing Trends

2018 Content Marketing Trends

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and…

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planning new year 1018 resolutions content marketing

Are You Planning to Do Content Marketing in the New Year? Don’t.

By Erin Pittman, Lead Editor / 2017 / 0 Comments

So, the new year is rolling around again, and you might be thinking, of course I’m making plans for my business, and content marketing is part of the plan. Stop right there. That’s right. We said stop planning. Stop planning, and start committing! Remember last year when you planned to blog? Or how about the…

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Content Marketing: What to Do When Disaster Strikes

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Let’s be brutally honest with ourselves. When natural or human-made disaster strikes or when something catastrophic happens that turns the country’s (or world’s) eyes in the direction of the event, your content marketing isn’t the first thing on people’s minds. There are just some things that are more pressing than your most recent article or…

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Fire up Your Business With a 3-Month Content Calendar

Fire up Your Business With a 3-Month Content Calendar

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Maybe you’ve felt like your spark has been dwindling a bit. Perhaps you’ve been all willy-nilly with your blog and social media posts. Maybe you haven’t been planning or blogging at all. Regardless of where you are now, it’s time to get started on creating a content calendar that will excite you and your audience…

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It’s OK to Have a Ghostwriter. Really.

It’s OK to Have a Ghostwriter. Really.

By Erin Pittman, Lead Editor / 2017 / 1 Comment

We get it. Not everyone is as into writing as we are. It’s even rumored that some people hate writing. (Gasp!) Writing is an unavoidable task for most business folks, though. So what’s a non-lover of words to do? Hire a ghostwriter! But Ghostwriters Only Write Books … Nope! That’s a popular misconception. Ghostwriters can…

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Can a Small Business Get Leads From Facebook?

Can a Small Business Get Leads From Facebook?

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Why yes, social media lovers, you, the small business owner, CAN get leads from Facebook! And referrals and prospects and clients and returning clients…all those good things we love to see in our sales funnels. After all, Facebook “remains the most-used social media site among all ages, used by 64 percent of Americans 12 and…

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The Mysterious Hashtag: What It Is and What It Does

The Mysterious Hashtag: What It Is and What It Does

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Do the importance and significance — and maybe even the entire point — of the widely-used hashtag elude you? If so, take heart. You’re among friends here, and we won’t tell. We’re here to clarify and help you get it. From definition to implementation, with our information, you’ll be tagging your #TBT pics, claiming #FollowForFollow,…

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Why Blogs Are More Than Ads

Blogs – WAY More Than Ads. Way.

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Are you confused by the terms advertising and content marketing? No worries. A lot of people are. At first glance, there seems to be a fine line – or no line – between the two. But it might not be as fine or MIA as we imagine. So we’re here to shed some light on…

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links credibility social media blogging

Are your links spreading rumors about you?

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Whether it be posting links to social media or linking blog content to a page on our own website, there’s no doubt about it. Links are necessary when it comes to establishing credibility and promoting a brand whenever we engage in content development and marketing. But what are we linking to, and what do our…

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LinkedIn and Brand

LinkedIn – It’s About Your Brand

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Jeff Bezos of Amazon says, “Your brand is what other people say about you when you’re not in the room.” I love that quote. It’s simple, it’s true and it’s easy to understand. So here’s another idea that is simple, true and easy to understand. What you do on LinkedIn is part of your branding.…

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social media, Facebook, leads, ROI

Why You Are Not Getting Sales From Facebook

By Katherine Gotthardt, CEO / 2016 / 0 Comments

We know you’ve heard something like this or might have even said it. “Investing in social media isn’t worth it.” Or, “I don’t get any return from posting on Facebook.” Or “I can do it myself.” Then there’s my favorite. “I can get someone on Fivrr to do it for $10.” Now, I’ve heard these…

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