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Content Marketing: What to Do When Disaster Strikes

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Let’s be brutally honest with ourselves. When natural or human-made disaster strikes or when something catastrophic happens that turns the country’s (or world’s) eyes in the direction of the event, your content marketing isn’t the first thing on people’s minds. There are just some things that are more pressing than your most recent article or…

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press release

Your Press Release, Your Story

By Katherine Gotthardt, CEO / 2015 / Comments Off on Your Press Release, Your Story

Have you ever written a press release that no one read? Well, there’s probably a reason for that, and it has something to do with the way reporters’ and editors’ minds work. Here are a few tips to help you write a press release that gets you noticed. Make it story-worthy. The media is not…

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