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Author

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Owner, SkinOvative Solutions

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I noticed today that some of my partner/vendors are liking and sharing the posts on Twitter! I think that is very cool especially because previously I would borrow/reshare their stuff when trying to come up with something to post on social media.

Google duplicate content blog

Canned Content? Google Hates It. And So Do Clients.

By Katherine Gotthardt, CEO / 2017 / 0 Comments

So you know that website content you paid a pittance for? Or the stuff your franchise sends to you to post on your blog? Google the first couple of sentences. Then tell us how many other sites are using the same content. If it’s on more sites than yours, then you’ve got a problem with…

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Powerhouse Email Marketing – Yes, You Need It

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Email gets a bad rap. “People get too many emails.” “No one reads them.” “Email marketing is passé.” “Email is annoying.” Okay we’ll stop here. You’ve heard this stuff before. Maybe you’ve even said something similar. But the research has spoken: “Of all the ways to grow an audience, email has emerged as THE most critical,” says…

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SEO content website

Welcome to the Wedding: SEO and Content

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Hear any screaming on our website? No? Good. Because if you did, it would mean you’re hearing things. Nothing here but a peaceful website packed with great SEO and content. All is as it should be. You see, there is a myth about SEO and content. “They” say the two are at odds, that each…

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Behind the Scenes at All Things Writing

By Katherine Gotthardt, CEO / 2016 / 0 Comments

The writing process – did you learn it 100 years ago in school somewhere along the line? Do you remember what Mrs. Something said? Maybe not. When you don’t write regularly or you’re not in a field that requires much writing, it’s easy to forget how to get from point A to point Z. As…

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links credibility social media blogging

Are your links spreading rumors about you?

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Whether it be posting links to social media or linking blog content to a page on our own website, there’s no doubt about it. Links are necessary when it comes to establishing credibility and promoting a brand whenever we engage in content development and marketing. But what are we linking to, and what do our…

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social media, Facebook, leads, ROI

Why You Are Not Getting Sales From Facebook

By Katherine Gotthardt, CEO / 2016 / 0 Comments

We know you’ve heard something like this or might have even said it. “Investing in social media isn’t worth it.” Or, “I don’t get any return from posting on Facebook.” Or “I can do it myself.” Then there’s my favorite. “I can get someone on Fivrr to do it for $10.” Now, I’ve heard these…

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content marketing Internet

I Was Content Marketing When Content Marketing Wasn’t Cool

By Katherine Gotthardt, CEO / 2016 / 0 Comments

If you’re old enough to remember the song I’m alluding to, then you’re old enough to remember there was no real Internet at that time, other than in the military sense. We still had a lot of history to live through, including enduring years more of the beeps and static that came with telephone modems…

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