Generating attractive content has become a way of life. Once you have defined your content “ideal reader”, you can then define your content strategy or master plan for developing the core content and topical focus for your business, written or in other media and online and offline.
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Bill Gates, in 1996, wrote an essay entitled “Content is King.” But to actually be king, content has to be read. To build your kingdom, you need to ensure the content you generate will actually engage prospects and customers for your business product or service. As marketing guru Neil Patel underlines, content needs to be…
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Content is King. It is the key to good marketing. So good writing is essential to the success of your business. But it’s not just about good grammar, word choice and typo-free text. You need to connect with your audience through your unique business voice, a quality that makes your marketing materials and social media…
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Let’s be honest. A lot of business marketing content is lackluster. It feels like anyone could have written it. If your content lacks voice, it’s because it lacks your voice. But writing a catchy title is not going to help you grow your audience. What you need is to boost the content that follows the…
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A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…
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I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…
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Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…
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We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.
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Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…
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We’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…
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Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…
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Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…
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Watching the news these days, you may be led to believe that grammar has fallen by the wayside and that it’s no longer important to present yourself professionally in written correspondence. Well, we here at All Things Writing say, “WRONG!” Your writing is every bit as important to your image as your spoken word, and…
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When you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…
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Any amateur can tell that the world of marketing has changed over the years. But experts know the ins and outs of the changes and how to market on and offline. Lucky for you, we’re going to tell you how things have shifted and the dos and don’ts of each situation. The Marketing Winds of…
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