Generating attractive content has become a way of life. Once you have defined your content “ideal reader”, you can then define your content strategy or master plan for developing the core content and topical focus for your business, written or in other media and online and offline.
Read MoreBill Gates, in 1996, wrote an essay entitled “Content is King.” But to actually be king, content has to be read. To build your kingdom, you need to ensure the content you generate will actually engage prospects and customers for your business product or service. As marketing guru Neil Patel underlines, content needs to be…
Read MoreContent is King. It is the key to good marketing. So good writing is essential to the success of your business. But it’s not just about good grammar, word choice and typo-free text. You need to connect with your audience through your unique business voice, a quality that makes your marketing materials and social media…
Read MoreLet’s be honest. A lot of business marketing content is lackluster. It feels like anyone could have written it. If your content lacks voice, it’s because it lacks your voice. But writing a catchy title is not going to help you grow your audience. What you need is to boost the content that follows the…
Read MoreI attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…
Read MoreWe’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.
Read MoreThink about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…
Read MoreWe’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…
Read MoreDid you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…
Read MoreWhen you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…
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