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The (Dis)empowerment of Analytics in Content Marketing

By Katherine Gotthardt, CEO / 2018 / 0 Comments

A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…

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When is it okay? Living the Writer’s Life

By Katherine Gotthardt, CEO / 2014 / 0 Comments

I wrote the draft of a poem. In it I ask, “When is it okay to wake me up this way?” I’ll give away the punchline. The piece is about my dog who paws me with her clawed feet, sits on my chest and licks my mouth trying to wake me up so I will…

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How to Retain Clients…and Be a Better Person

By Katherine Gotthardt, CEO / 2014 / 0 Comments

I love my networking group. I always leave with something to think about and so much to write about, I can’t possibly keep up.  But I’ve carved out some time today because the question posed this morning by our leader, Peggie Arvidson, was an important one: how do you retain clients? Now, this networking group…

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Pleased to be Part of the Palmer Family’s Celebration

By Katherine Gotthardt, CEO / 2014 / Comments Off on Pleased to be Part of the Palmer Family’s Celebration

I was honored to be asked to write about the Palmer’s 50th wedding anniversary celebration.  The family held a surprise party on September 6, during which they actually distributed my article.  Below is a video of this amazing event which included more than 200 people.

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