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Owner, SkinOvative Solutions

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Author, Speaker, Business Owner

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Owner, CMIT Solutions Centreville

I noticed today that some of my partner/vendors are liking and sharing the posts on Twitter! I think that is very cool especially because previously I would borrow/reshare their stuff when trying to come up with something to post on social media.

Market Yourself Using the Great Credibility Builders – Blogs

Market Yourself Using the Great Credibility Builders – Blogs

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Blah, blah, blah. Blogs build credibility. We know, we know. We should be blogging. Stop trying to guilt us into it, will you? Okay, we admit it. Here at All Things Writing, we are big believers in blogging. And a lot of us are moms, so, well, maybe we DO have a little bit of…

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Why Blogs Are More Than Ads

Blogs – WAY More Than Ads. Way.

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Are you confused by the terms advertising and content marketing? No worries. A lot of people are. At first glance, there seems to be a fine line – or no line – between the two. But it might not be as fine or MIA as we imagine. So we’re here to shed some light on…

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English, Please! Avoiding Jargon in Content

English, Please! Avoiding Jargon in Content

By Katherine Gotthardt, CEO / 2017 / 0 Comments

We know it has happened to you. That website. What language is it written in, anyway? What do all those acronyms stand for? Forget this. Move on to the next site, one that’s understandable. As content developers, we find this problem a lot. And we’re asked to fix it. Business owners know there’s a problem,…

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Google duplicate content blog

Canned Content? Google Hates It. And So Do Clients.

By Katherine Gotthardt, CEO / 2017 / 0 Comments

So you know that website content you paid a pittance for? Or the stuff your franchise sends to you to post on your blog? Google the first couple of sentences. Then tell us how many other sites are using the same content. If it’s on more sites than yours, then you’ve got a problem with…

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Behind the Scenes at All Things Writing

By Katherine Gotthardt, CEO / 2016 / 0 Comments

The writing process – did you learn it 100 years ago in school somewhere along the line? Do you remember what Mrs. Something said? Maybe not. When you don’t write regularly or you’re not in a field that requires much writing, it’s easy to forget how to get from point A to point Z. As…

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content marketing Internet

I Was Content Marketing When Content Marketing Wasn’t Cool

By Katherine Gotthardt, CEO / 2016 / 0 Comments

If you’re old enough to remember the song I’m alluding to, then you’re old enough to remember there was no real Internet at that time, other than in the military sense. We still had a lot of history to live through, including enduring years more of the beeps and static that came with telephone modems…

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blog

Better Your Business With a Blog

By Katherine Gotthardt, CEO / 2015 / Comments Off on Better Your Business With a Blog

Blogging is a big buzzword these days, and there’s good reason for that. In this era of social networking, there is power in those posts. But here’s the caveat. Your blog is only as good as the quality of the articles. Here are five reasons you need a professional blog for your business. Your blog…

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Heads up, small businesses. There is a healthcare tax credit.

By Katherine Gotthardt, CEO / 2014 / Comments Off on Heads up, small businesses. There is a healthcare tax credit.

Did you know? If you are a small business, when you buy health coverage for your employees through the Small Business Health Options Program (SHOP) Marketplace, you may qualify for a tax credit worth up to 50% of your premium contributions. That’s great news for employers. Yet, many have not taken advantage of the program.…

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Five Reasons Your Company Needs Solid Job Descriptions

By Katherine Gotthardt, CEO / 2014 / 0 Comments

In a previous article, you might have read how much goes into a solid job description, and now you might be thinking, “Do I really have to write one of those??” The answer is, yes. While it’s an often loathed assignment, writing the job description is crucial to hiring and managing. Many managers prefer to…

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When is it okay? Living the Writer’s Life

By Katherine Gotthardt, CEO / 2014 / 0 Comments

I wrote the draft of a poem. In it I ask, “When is it okay to wake me up this way?” I’ll give away the punchline. The piece is about my dog who paws me with her clawed feet, sits on my chest and licks my mouth trying to wake me up so I will…

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writing tone

Don’t Use that Tone!

By Katherine Gotthardt, CEO / 2014 / 0 Comments

How did you react to the title of this blog?  Did you hear your mother?  I did as soon as I read it, and I’m the one that wrote it!  That’s what tone in writing can do.  We literally “hear” in our minds the way something is said. Here’s what happens in writing.  We use…

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