Words are the stuff that content is made of. Word choice, whether you’re writing a blog or preparing a presentation you’ll be delivering to your morning business networking group, matters, a lot. Precise selection of the key words you use – nouns, adjectives, verbs, adverbs – determine the impact you have on your audience.
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Let’s be honest. A lot of business marketing content is lackluster. It feels like anyone could have written it. If your content lacks voice, it’s because it lacks your voice. But writing a catchy title is not going to help you grow your audience. What you need is to boost the content that follows the…
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Bad writing costs businesses billions. Badly written business plans, proposals, emails, social media posts, and other written types of communication is at the heart of business failure. It wastes time, effort and money and negatively affects your business reputation, brand and presence. In other words, bad writing puts a drag on your business and saps…
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Your creative business writing quotient matters for the success of your business. In business, it’s very common to hear that “it’s not personal” or “dream big but keep it real”. The truth is that business is human, and there is nothing more human than dreaming big and being creative about making that dream real.
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Good communication is the life blood of business. Whether you’re planning your business or launching it, managing it or growing it, effective oral, nonverbal or written communication skills are essential to building trust and brand awareness with consumers, vendors and partners. But if you really want to outperform your competitors, add some pizazz to your…
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I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…
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This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…
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We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.
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Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…
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We’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…
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Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…
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Making strong connections is the key to landing sales and expanding your network. But did you know that as many as 48 percent of people never follow up on those initial connections? Yes. We know it can be awkward. You don’t want to be too pushy or, worst of all, face rejection. But when you…
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Watching the news these days, you may be led to believe that grammar has fallen by the wayside and that it’s no longer important to present yourself professionally in written correspondence. Well, we here at All Things Writing say, “WRONG!” Your writing is every bit as important to your image as your spoken word, and…
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When you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…
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So, the new year is rolling around again, and you might be thinking, of course I’m making plans for my business, and content marketing is part of the plan. Stop right there. That’s right. We said stop planning. Stop planning, and start committing! Remember last year when you planned to blog? Or how about the…
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