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business communication pizazz

Add Pizazz to Your Biz Communication

By Astrid Ruiz Thierry / 2019 / 0 Comments

Good communication is the life blood of business. Whether you’re planning your business or launching it, managing it or growing it, effective oral, nonverbal or written communication skills are essential to building trust and brand awareness with consumers, vendors and partners. But if you really want to outperform your competitors, add some pizazz to your…

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The (Dis)empowerment of Analytics in Content Marketing

By Katherine Gotthardt, CEO / 2018 / 0 Comments

A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…

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Guest Blog: Selling Your Stuff in Person

By Katherine Gotthardt, CEO / 2018 / 0 Comments

Most often at ATW, we discuss marketing through writing only. But what happens AFTER  you write that book or promote your services? There has to be a connection between what we do in writing and what we do in person. This week on our Write by the Rails (#WbtR) blog tour, we feature Morgan Hazlewood…

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Guest Blog: Tips for Writing Better Emails to New Clients by Victor Rook

By Katherine Gotthardt, CEO / 2018 / 0 Comments

This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…

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planning new year 1018 resolutions content marketing

Are You Planning to Do Content Marketing in the New Year? Don’t.

By Erin Pittman, Lead Editor / 2017 / 0 Comments

So, the new year is rolling around again, and you might be thinking, of course I’m making plans for my business, and content marketing is part of the plan. Stop right there. That’s right. We said stop planning. Stop planning, and start committing! Remember last year when you planned to blog? Or how about the…

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Behind the Scenes at All Things Writing

By Katherine Gotthardt, CEO / 2016 / 0 Comments

The writing process – did you learn it 100 years ago in school somewhere along the line? Do you remember what Mrs. Something said? Maybe not. When you don’t write regularly or you’re not in a field that requires much writing, it’s easy to forget how to get from point A to point Z. As…

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links credibility social media blogging

Are your links spreading rumors about you?

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Whether it be posting links to social media or linking blog content to a page on our own website, there’s no doubt about it. Links are necessary when it comes to establishing credibility and promoting a brand whenever we engage in content development and marketing. But what are we linking to, and what do our…

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LinkedIn and Brand

LinkedIn – It’s About Your Brand

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Jeff Bezos of Amazon says, “Your brand is what other people say about you when you’re not in the room.” I love that quote. It’s simple, it’s true and it’s easy to understand. So here’s another idea that is simple, true and easy to understand. What you do on LinkedIn is part of your branding.…

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Keep Your Chin up When Business is Down

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Like everything else in life, your business is going to go through ups and downs. When you’re riding on the upswing of things, life is great and it’s easy to build momentum. But when the chips are down, it can be very discouraging when you’re a business owner. You don’t have the security of a…

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bookkeeping

6 Tips for Avoiding Bookkeeping Madness

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Chances are the reason you are in business is to make money. After all, your good looks won’t pay the mortgage, and the electric company doesn’t accept coupons. And even if you’re not in it for the loot (like a nonprofit), you still need to keep track of your business funds that are coming in…

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boomers in workplace

Boomers Still a Strong Presence in the Workplace

By Katherine Gotthardt, CEO / 2016 / 0 Comments

We’ve read the reports, the ones that describe the four generations – X, Y, Millennials and Boomers – under the same corporate roof.  We’ve been warned the Boomers are about to retire, that brain drain will ensue as a result, that the younger generations are ill prepared to lead.  We’ve also heard the opposite, that…

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social media, Facebook, leads, ROI

Why You Are Not Getting Sales From Facebook

By Katherine Gotthardt, CEO / 2016 / 0 Comments

We know you’ve heard something like this or might have even said it. “Investing in social media isn’t worth it.” Or, “I don’t get any return from posting on Facebook.” Or “I can do it myself.” Then there’s my favorite. “I can get someone on Fivrr to do it for $10.” Now, I’ve heard these…

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productive meetings

Hold Meetings No One Dreads

By Katherine Gotthardt, CEO / 2016 / Comments Off on Hold Meetings No One Dreads

We’ve all sat through well-organized, productive meetings during our careers — ones in which you leave feeling accomplished. I also bet you’ve suffered through your fair share of unproductive, inefficient ones — meetings in which you find yourself thinking about anything but the task at hand, like what delicious meal you’re going to cook for…

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networking politics religion

Overcoming Networking No No’s: Politics and Religion

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Networking scenario. You’re in your usual restaurant or conference room with a group of professionals. You’re having a good time, sharing ideas, contact information and smiles. Then someone decides to get political. You’re the facilitator. What do you do? You could engage in respectful dialogue. Or if you disagree vehemently, you could launch into a…

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networking

Networking: Make Those Connections Happen

By Katherine Gotthardt, CEO / 2015 / Comments Off on Networking: Make Those Connections Happen

Business Coach and Investment Capitalist Bill Walsh tells business owners, “Make at least 20 new quality connections per day.” The easiest way to do this is through networking in order to mix and mingle with other professionals, to exchange information on your business and to create relationships deeper than sales so you can grow strong…

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