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The (Dis)empowerment of Analytics in Content Marketing

By Katherine Gotthardt, CEO / 2018 / 0 Comments

A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…

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Content Marketing: What to Do When Disaster Strikes

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Let’s be brutally honest with ourselves. When natural or human-made disaster strikes or when something catastrophic happens that turns the country’s (or world’s) eyes in the direction of the event, your content marketing isn’t the first thing on people’s minds. There are just some things that are more pressing than your most recent article or…

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More Than Marketing, Social Media Is Customer Service

More Than Marketing, Social Media Is Customer Service

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Complain, complain, complain. And be sure to do it online, in public. By now, most of us know that one of the fastest ways to get customer service is to post something negative on social media. Start a rant and watch businesses – especially bigger and more vigilant ones – go wild. Good reputation and…

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Merry Christmas, Happy Holidays, Joyful Festivus

By Katherine Gotthardt, CEO / 2016 / 0 Comments

It can be a confusing time of the year for those of us who live and work around people from diverse backgrounds. While we might celebrate Christmas, someone else might celebrate one of the many other holidays that come ’round this time of the year (including the world-renown Festivus). Take a look at the list…

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Keep Your Chin up When Business is Down

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Like everything else in life, your business is going to go through ups and downs. When you’re riding on the upswing of things, life is great and it’s easy to build momentum. But when the chips are down, it can be very discouraging when you’re a business owner. You don’t have the security of a…

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managers

5 Ways Good Managers Prevent Employee Check-out

By Katherine Gotthardt, CEO / 2015 / Comments Off on 5 Ways Good Managers Prevent Employee Check-out

Experienced managers know what to look for in a poor employee or one who may be looking for a new job — showing up late, not meeting deadlines, a poor attitude, wasting time. But what about those who have mentally checked out but choose to stay? They may not be as easy to spot and…

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The Myth of Work-Life Balance

By Katherine Gotthardt, CEO / 2015 / Comments Off on The Myth of Work-Life Balance

You’ve got a business.  You work it like you mean it.  And like a majority of business owners, you think that means working twenty-four hours a day, seven days a week.  You believe work-life balance is the title of some story told to naive college students.  There’s no way you can have it all, right? …

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Four Professional Resolutions You Should Be Making

By Katherine Gotthardt, CEO / 2014 / Comments Off on Four Professional Resolutions You Should Be Making

We know.  The title is a bit pushy, especially since it’s not the new year yet, but that’s how much we believe in making meaningful resolutions.  Doing so could impact that little difference in how successful you are in the months to come.  Some of these resolutions will sound familiar.  Some will be brand new. …

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It’s Not about Turkey or Ham

By Katherine Gotthardt, CEO / 2014 / Comments Off on It’s Not about Turkey or Ham

“I’m utterly convinced that the key to lifelong success is the regular exercise of a single emotional muscle: gratitude.” – Geoffrey James, Inc. Gratitude. It’s popular around this time of year. It has also become part of pop-psychology. Thousands of books and speakers are touting an attitude of gratitude as the best way to approach…

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