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CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…

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Why Your Business Needs an eBook and How to Get One Published

Why Your Business Needs an eBook and How to Get One Published

By Erin Pittman, Lead Editor / 2018 / 0 Comments

We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.

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Setting the ‘Write’ Tone in Business Communications

Setting the ‘Write’ Tone in Business Communications

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…

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Follow Up With a Follow-Up Email Worth Reading

Follow Up With a Follow-Up Email Worth Reading

By Erin Pittman, Lead Editor / 2018 / 0 Comments

Making strong connections is the key to landing sales and expanding your network. But did you know that as many as 48 percent of people never follow up on those initial connections? Yes. We know it can be awkward. You don’t want to be too pushy or, worst of all, face rejection. But when you…

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2018 Content Marketing Trends

2018 Content Marketing Trends

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and…

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Content Marketing: What to Do When Disaster Strikes

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Let’s be brutally honest with ourselves. When natural or human-made disaster strikes or when something catastrophic happens that turns the country’s (or world’s) eyes in the direction of the event, your content marketing isn’t the first thing on people’s minds. There are just some things that are more pressing than your most recent article or…

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Can a Small Business Get Leads From Facebook?

Can a Small Business Get Leads From Facebook?

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Why yes, social media lovers, you, the small business owner, CAN get leads from Facebook! And referrals and prospects and clients and returning clients…all those good things we love to see in our sales funnels. After all, Facebook “remains the most-used social media site among all ages, used by 64 percent of Americans 12 and…

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Google duplicate content blog

Canned Content? Google Hates It. And So Do Clients.

By Katherine Gotthardt, CEO / 2017 / 0 Comments

So you know that website content you paid a pittance for? Or the stuff your franchise sends to you to post on your blog? Google the first couple of sentences. Then tell us how many other sites are using the same content. If it’s on more sites than yours, then you’ve got a problem with…

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links credibility social media blogging

Are your links spreading rumors about you?

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Whether it be posting links to social media or linking blog content to a page on our own website, there’s no doubt about it. Links are necessary when it comes to establishing credibility and promoting a brand whenever we engage in content development and marketing. But what are we linking to, and what do our…

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LinkedIn and Brand

LinkedIn – It’s About Your Brand

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Jeff Bezos of Amazon says, “Your brand is what other people say about you when you’re not in the room.” I love that quote. It’s simple, it’s true and it’s easy to understand. So here’s another idea that is simple, true and easy to understand. What you do on LinkedIn is part of your branding.…

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