Guest Blog: Selling Your Stuff in Person
By Katherine Gotthardt, CEO
Most often at ATW, we discuss marketing through writing only. But what happens AFTER you write that book or promote your services? There has to be a connection between what we do in writing and what we do in person. This week on our Write by the Rails (#WbtR) blog tour, we feature Morgan Hazlewood…
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Guest Blog: Tips for Writing Better Emails to New Clients by Victor Rook
By Katherine Gotthardt, CEO
This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…
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Guest Blog: Do Not Stress With Me!
By Katherine Gotthardt, CEO
This week for our Write by the Rails blog tour, we have the pleasure of introducing author Timothy Horn of Hypnoconsult Press and Hypnoconsult, LLC , who discusses stress. Author of Skies Wide Open, Tim is a pro at using the mind to overcome challenges, and he teaches others to do so, too. Whether it…
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Guest Blog: How to Hold on to Who You Are
By Katherine Gotthardt, CEO
One thing we at ATW believe in is the power of writers collaborating. It makes sense, right, given that our business model is based on partnering? In that spirit, we’ve decided to take part in a blog tour through our local writers’ network Write by the Rails (WbtR), where I serve as Vice President. I’m…
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CMI’s Content Management and Strategy Survey: How Does Your Business Stack Up?
By Erin Pittman, Lead Editor
Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…
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Why Your Business Needs an eBook and How to Get One Published
By Erin Pittman, Lead Editor
We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.
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Setting the ‘Write’ Tone in Business Communications
By Erin Pittman, Lead Editor
Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…
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How Voice Affects Branding: Writing so Your Customers Hear You
By Erin Pittman, Lead Editor
We’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…
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Find Your Perfect Voice to Nail Your Content Marketing
By Erin Pittman, Lead Editor
Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…
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Can Your Organization Manage the Content Marketing Time Crunch?
By Erin Pittman, Lead Editor
Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…
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