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Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…

We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.

Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…

We’ve established that you need a strong voice for your content marketing. As you work through the process of discovering who your organization is in the written world, let’s talk about how this voice affects your overall branding. The Voice of Your Brand and Why It Matters Another way of describing your company’s voice is…

Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…

Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…

Making strong connections is the key to landing sales and expanding your network. But did you know that as many as 48 percent of people never follow up on those initial connections? Yes. We know it can be awkward. You don’t want to be too pushy or, worst of all, face rejection. But when you…

Watching the news these days, you may be led to believe that grammar has fallen by the wayside and that it’s no longer important to present yourself professionally in written correspondence. Well, we here at All Things Writing say, “WRONG!” Your writing is every bit as important to your image as your spoken word, and…

When you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…

Any amateur can tell that the world of marketing has changed over the years. But experts know the ins and outs of the changes and how to market on and offline. Lucky for you, we’re going to tell you how things have shifted and the dos and don’ts of each situation. The Marketing Winds of…