Blog

Every blog has a voice. What’s ours you ask? We’d say a mix of snark, humor and a lot of knowledge about content. We like to think we know (and appreciate) our readers and can talk to you in a voice you relate to. A writing voice creates the tone and feel of your pieces.…

Did you know that “70 percent of marketers lack a consistent or integrated content strategy?” And with content marketing being the key marketing tool of our time, this is a remarkable statistic. Whether or not it applies to you and your organization, it’s an eye opening enough statistic to make you stop and think, “Wow.…

Making strong connections is the key to landing sales and expanding your network. But did you know that as many as 48 percent of people never follow up on those initial connections? Yes. We know it can be awkward. You don’t want to be too pushy or, worst of all, face rejection. But when you…

Watching the news these days, you may be led to believe that grammar has fallen by the wayside and that it’s no longer important to present yourself professionally in written correspondence. Well, we here at All Things Writing say, “WRONG!” Your writing is every bit as important to your image as your spoken word, and…

When you’re planning your editorial calendar, the first place you turn for ideas might not be your business plan … but maybe it should be! There’s a key statement in there that can provide tremendous direction for your blogs: the vision statement. Your vision statement is more than just your mission. Vision statements should be…

Any amateur can tell that the world of marketing has changed over the years. But experts know the ins and outs of the changes and how to market on and offline. Lucky for you, we’re going to tell you how things have shifted and the dos and don’ts of each situation. The Marketing Winds of…

Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and…

So, the new year is rolling around again, and you might be thinking, of course I’m making plans for my business, and content marketing is part of the plan. Stop right there. That’s right. We said stop planning. Stop planning, and start committing! Remember last year when you planned to blog? Or how about the…

In Part 1 of this series on video and written content, we established why it’s a good idea to turn to the professionals when creating a marketing video. As a quick refresher, professionals: Write high-quality scripts with captions that reach all viewers and please the Google gods Shoot high-caliber videos that expertly portray your intended…

You want a variety of media on your website, blog and social media channels to attract all types of followers. So, you decide some video content would spice things up a bit. But should you jump right in and DIY this? Absolutely not. That’s the equivalent of deciding you want to become a lion tamer…