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Generating attractive content has become a way of life. Once you have defined your content “ideal reader”, you can then define your content strategy or master plan for developing the core content and topical focus for your business, written or in other media and online and offline.

Bill Gates, in 1996, wrote an essay entitled “Content is King.” But to actually be king, content has to be read. To build your kingdom, you need to ensure the content you generate will actually engage prospects and customers for your business product or service. As marketing guru Neil Patel underlines, content needs to be…

Content is King. It is the key to good marketing. So good writing is essential to the success of your business. But it’s not just about good grammar, word choice and typo-free text. You need to connect with your audience through your unique business voice, a quality that makes your marketing materials and social media…

Words are the stuff that content is made of. Word choice, whether you’re writing a blog or preparing a presentation you’ll be delivering to your morning business networking group, matters, a lot. Precise selection of the key words you use – nouns, adjectives, verbs, adverbs – determine the impact you have on your audience.

Let’s be honest. A lot of business marketing content is lackluster. It feels like anyone could have written it. If your content lacks voice, it’s because it lacks your voice. But writing a catchy title is not going to help you grow your audience. What you need is to boost the content that follows the…

Bad writing costs businesses billions. Badly written business plans, proposals, emails, social media posts, and other written types of communication is at the heart of business failure. It wastes time, effort and money and negatively affects your business reputation, brand and presence. In other words, bad writing puts a drag on your business and saps…

Your creative business writing quotient matters for the success of your business. In business, it’s very common to hear that “it’s not personal” or “dream big but keep it real”. The truth is that business is human, and there is nothing more human than dreaming big and being creative about making that dream real. 

Good communication is the life blood of business. Whether you’re planning your business or launching it, managing it or growing it, effective oral, nonverbal or written communication skills are essential to building trust and brand awareness with consumers, vendors and partners. But if you really want to outperform your competitors, add some pizazz to your…

A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…

I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…