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Good communication is the life blood of business. Whether you’re planning your business or launching it, managing it or growing it, effective oral, nonverbal or written communication skills are essential to building trust and brand awareness with consumers, vendors and partners. But if you really want to outperform your competitors, add some pizazz to your…

A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…

I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…

Most often at ATW, we discuss marketing through writing only. But what happens AFTER  you write that book or promote your services? There has to be a connection between what we do in writing and what we do in person. This week on our Write by the Rails (#WbtR) blog tour, we feature Morgan Hazlewood…

This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…

This week for our Write by the Rails blog tour, we have the pleasure of introducing author Timothy Horn of Hypnoconsult Press and Hypnoconsult, LLC , who discusses stress. Author of Skies Wide Open, Tim is a pro at using the mind to overcome challenges, and he teaches others to do so, too. Whether it…

One thing we at ATW believe in is the power of writers collaborating. It makes sense, right, given that our business model is based on partnering? In that spirit, we’ve decided to take part in a blog tour through our local writers’ network Write by the Rails (WbtR), where I serve as Vice President. I’m…

Content Marketing Institute has long been the top source for content marketing education, news and information for the world of content creation. Hot topics, new twists on old strategies and fresh ideas never disappoint. Their recent survey of 411 marketers in the industry provides us with fresh insight into our competitors and shows us how…

We’ve been talking a lot about brand lately, so let’s continue that theme and dive into another proven tactic for strengthening yours — eBooks. Don’t groan and immediately say you can’t write and publish a book. We’re here to help. AND you’re likely closer to having one than you think.

Think about the various tones you’ve experienced in your lifetime. There was Mom’s tone when she told you for the 537th time not to let the dog in the house with muddy paws. There was grandma’s tone when you knew she was luring you over so she could pinch your cheeks. There was the tone…