Three Core Needs for Greater Workplace Happiness
By Katherine Gotthardt, CEO
Get Happy, Dammit's chapter “Rediscovering Your Core” is all about core values, looking at personal beliefs and who we are or want to be based on those beliefs and core needs.
Read More Don’t Fall into A Content Rut, Diversify Your Content Marketing
By Astrid Ruiz Thierry
Content marketing has gone beyond being king to become the mighty ruler of the internet. Content is everywhere. There are over 1 million websites and a hyper competitive drive to grab and hold people’s attention. It’s no wonder that 90% of marketers are using content marketing as part of their overall strategy. It’s becoming harder…
Read More The Skinny on Building Your Content Kingdom
By Astrid Ruiz Thierry
Generating attractive content has become a way of life. Once you have defined your content “ideal reader”, you can then define your content strategy or master plan for developing the core content and topical focus for your business, written or in other media and online and offline.
Read More Is Content Still King? It Is If You Can Answer The 4 W’s
By Astrid Ruiz Thierry
Bill Gates, in 1996, wrote an essay entitled “Content is King.” But to actually be king, content has to be read. To build your kingdom, you need to ensure the content you generate will actually engage prospects and customers for your business product or service. As marketing guru Neil Patel underlines, content needs to be…
Read More Write to be Heard. Put your Money where your Voice is.
By Astrid Ruiz Thierry
Content is King. It is the key to good marketing. So good writing is essential to the success of your business. But it’s not just about good grammar, word choice and typo-free text. You need to connect with your audience through your unique business voice, a quality that makes your marketing materials and social media…
Read More Are Your Words Mincing Your Business?
By Astrid Ruiz Thierry
Words are the stuff that content is made of. Word choice, whether you’re writing a blog or preparing a presentation you’ll be delivering to your morning business networking group, matters, a lot. Precise selection of the key words you use – nouns, adjectives, verbs, adverbs – determine the impact you have on your audience.
Read More Is Your Marketing Content Meh? Spice it up with a creative spark!
By Astrid Ruiz Thierry
Let’s be honest. A lot of business marketing content is lackluster. It feels like anyone could have written it. If your content lacks voice, it’s because it lacks your voice. But writing a catchy title is not going to help you grow your audience. What you need is to boost the content that follows the…
Read More Stop Your Business from Bleeding – Use Creative Writing Skills!
By Astrid Ruiz Thierry
Bad writing costs businesses billions. Badly written business plans, proposals, emails, social media posts, and other written types of communication is at the heart of business failure. It wastes time, effort and money and negatively affects your business reputation, brand and presence. In other words, bad writing puts a drag on your business and saps…
Read More Put Some Passion into the Bones of your Business – Creative Business Writing
By Astrid Ruiz Thierry
Your creative business writing quotient matters for the success of your business. In business, it’s very common to hear that “it’s not personal” or “dream big but keep it real”. The truth is that business is human, and there is nothing more human than dreaming big and being creative about making that dream real.
Read More Add Pizazz to Your Biz Communication
By Astrid Ruiz Thierry
Good communication is the life blood of business. Whether you’re planning your business or launching it, managing it or growing it, effective oral, nonverbal or written communication skills are essential to building trust and brand awareness with consumers, vendors and partners. But if you really want to outperform your competitors, add some pizazz to your…
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