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The (Dis)empowerment of Analytics in Content Marketing

By Katherine Gotthardt, CEO / 2018 / 0 Comments

A fellow writer, Nate from Write by the Rails, posted a thought-provoking piece about how he is once again giving a damn about his blog. Turns out, analytics had gotten him down, discouraging him from writing. So he stopped writing quality content. This is the kind of (dis)empowering force analytics can have. When numbers are…

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writing meeting English language struggling writers

Just for Fun: Saturday Morning Advice from Writers

By Katherine Gotthardt, CEO / 2018 / 0 Comments

I attended a Write by the Rails (WbtR) monthly meeting this past weekend. And as always, marketing reared its grimacing head during the discussion. We writers find ourselves consistently struggling to get the word out about our particular skills and products in between practicing our craft, and these meetings help us civilly release some pent…

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Guest Blog: Selling Your Stuff in Person

By Katherine Gotthardt, CEO / 2018 / 0 Comments

Most often at ATW, we discuss marketing through writing only. But what happens AFTER  you write that book or promote your services? There has to be a connection between what we do in writing and what we do in person. This week on our Write by the Rails (#WbtR) blog tour, we feature Morgan Hazlewood…

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Guest Blog: Tips for Writing Better Emails to New Clients by Victor Rook

By Katherine Gotthardt, CEO / 2018 / 0 Comments

This week for our Write by the Rails blog tour, we have the pleasure of introducing author and business owner Victor Rook who gives us a little tutorial on writing business emails. A man of many talents, Victor has written and produced films as well as authored, designed and published books. Victor’s recent books include…

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Guest Blog: Do Not Stress With Me!

By Katherine Gotthardt, CEO / 2018 / 0 Comments

This week for our Write by the Rails blog tour, we have the pleasure of introducing author Timothy Horn of Hypnoconsult Press and Hypnoconsult, LLC , who discusses stress. Author of Skies Wide Open, Tim is a pro at using the mind to overcome challenges, and he teaches others to do so, too. Whether it…

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Guest Blog: How to Hold on to Who You Are

By Katherine Gotthardt, CEO / 2018 / 0 Comments

One thing we at ATW believe in is the power of writers collaborating. It makes sense, right, given that our business model is based on partnering? In that spirit, we’ve decided to take part in a blog tour through our local writers’ network Write by the Rails (WbtR), where I serve as Vice President. I’m…

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Content Marketing: What to Do When Disaster Strikes

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Let’s be brutally honest with ourselves. When natural or human-made disaster strikes or when something catastrophic happens that turns the country’s (or world’s) eyes in the direction of the event, your content marketing isn’t the first thing on people’s minds. There are just some things that are more pressing than your most recent article or…

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More Than Marketing, Social Media Is Customer Service

More Than Marketing, Social Media Is Customer Service

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Complain, complain, complain. And be sure to do it online, in public. By now, most of us know that one of the fastest ways to get customer service is to post something negative on social media. Start a rant and watch businesses – especially bigger and more vigilant ones – go wild. Good reputation and…

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Blogging Musts You Can’t Ignore

Blogging Musts You Can’t Ignore

By Katherine Gotthardt, CEO / 2017 / 0 Comments

If you run in some of the same circles we do, you might have bumped into our team members without knowing it. It’s an occupational hazard – joining Facebook, LinkedIn and other groups that focus on blogging, social media, website content, writing, editing, marketing and business. We love to learn, and we love to pass…

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Can a Small Business Get Leads From Facebook?

Can a Small Business Get Leads From Facebook?

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Why yes, social media lovers, you, the small business owner, CAN get leads from Facebook! And referrals and prospects and clients and returning clients…all those good things we love to see in our sales funnels. After all, Facebook “remains the most-used social media site among all ages, used by 64 percent of Americans 12 and…

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Don’t Fall Victim to Blogging Block! Five Tips to Help You Break Through

Don’t Fall Victim to Blogging Block! Five Tips to Help You Break Through

By Katherine Gotthardt, CEO / 2017 / 0 Comments

We’re about to give away some of our best creative tips. Are you paying attention? These tips could save your blog, especially if you’ve fallen victim to what we call “blogging block.” It’s like writers’ block, but worse because you need to blog to create credibility, to grow your business and increase your bottom line.…

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Who Cares About Content?

Who Cares About Content?

By Katherine Gotthardt, CEO / 2017 / 0 Comments

There’s this thing that sometimes happens when you’re developing a website. You’re laying out pages and picking plugins. You’re looking at widgets and forms. You might get so into it, you forget there’s something equally as important, something you probably don’t do often or very well. Content creation. Now content can mean a lot of…

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Three Tips for Writing Should-Be-Featured Feature Articles

Three Tips for Writing Should-Be-Featured Feature Articles

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Here at All Things Writing (fondly called ATW when we’re being lazy), we talk a lot about blogging. And this makes sense because we love to do it – which is good, because it’s also a necessity for any business. But one thing we don’t really talk about is the feature article. We’re not sure…

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Email Etiquette for Professionals

Email Etiquette for Professionals

By Katherine Gotthardt, CEO / 2017 / 0 Comments

You’d think adults wouldn’t need email etiquette lessons, right? It’s okay. Don’t judge too harshly, whether it’s yourself or someone else. It’s easy to lose sight of the basics when we’re in a hurry. In fact, it’s so easy, we here at All Things Writing hold entire workshops on email etiquette. We’ve discovered they are…

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Hooking – Still Good, Old-Fashioned Work

Hooking – Still Good, Old-Fashioned Work

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Ever stop and ask yourself, “Am I a hooker?” Do they even call prostitutes hookers anymore? Or is that a word middle-aged people use? You can Google it if you want, but you might want to clear your cache after. No, we’re not going to spend the rest of this article making double entendres (though…

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