Many of us check the color and pattern trends for interior design each year, and we follow what the hottest fashions will be, too. Have you stopped to consider how the trends in content marketing will be shifting in 2018 and how this will affect your business? Lucky for you, we’re one step ahead and are here to fill you in. Here are a few predictions in the world of content marketing in 2018.
Make Sure It’s Useful
Your audience isn’t looking for shallow, meaningless information from you. They want the expertise you can offer, the special tips only you can provide and the edge that being on the inside of your circle offers. When creating your content strategy for the coming year, make a plan to deliver useful information no one else is providing to your followers.
Change Up Your Publishing Schedule
2018 trends are leaning toward fewer postings. You don’t have to post daily, but readers are looking for longer form content. Instead of doing a 300-word blog several times a week, you may want to shift to a 500- to 1,000-word blog three or four times a month.
Video Is Still Very Much In
We saw the popularity of video content, from the professional to the amateur, rise significantly in 2017. And it isn’t predicted to slow down next year. If you haven’t jumped into this arena yet, try your hand at some educational videos. Teach your viewers how to use your products in a unique way, or provide insider tips they can instantly put into action. Just aim to provide value to your followers, and don’t forget how video and written content go hand in hand.
Diversify, Diversify, Diversify
Unless you’ve been living under a rock, you’ve probably heard that Net Neutrality has been repealed by the FCC. This could have a huge impact on content marketing, especially for the little guys. With ISPs being given the right to prioritize content, they now have the ability to block or slow down access to content they feel is in competition with their own or with that of companies who have paid them more money. We don’t yet know the full impact the repeal will have on content marketing, but we always say it’s better to be safe than sorry. Better to prepare for the worst and expect the best.
In that same spirit, we also think about eggs and baskets, and we never put them all in one. It’s advisable to diversify your marketing in 2018. Well, it’s always advisable to do so, but maybe even more in 2018. Plan some social media posts across a variety of platforms. Draft informative, visually-appealing email newsletters. Even go back to print products at in-person events. Draft white papers and e-books. Refresh your tired web content. Explore all the ways you can use content marketing to promote your business.
If you could use a little help with your strategy, social media or your content, that’s what we’re here for. We’re up to date on the latest trends and ready to help you continue your success in 2018.
All Things Writing is a full-service content development and content marketing company on a mission to help clients shine online and in print. Our clients are from the private, government and nonprofit sectors. Become one of those clients today, and start aligning your content with success.