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Three Tips for Writing Should-Be-Featured Feature Articles

Three Tips for Writing Should-Be-Featured Feature Articles

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Here at All Things Writing (fondly called ATW when we’re being lazy), we talk a lot about blogging. And this makes sense because we love to do it – which is good, because it’s also a necessity for any business. But one thing we don’t really talk about is the feature article. We’re not sure…

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12 Questions to Ask Yourself When Writing Marketing Emails

By Erin Pittman, Lead Editor / 2017 / 0 Comments

We’ve got a secret for you. There’s more to email marketing than slapping your thoughts down and pushing send. Already know this much? Then we’re off to a great start. But we’ve got further tips you might not have considered to help you create an email marketing campaign that will make every recipient rush to…

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14 Questions to Ask Yourself When Writing Website Content

14 Questions to Ask Yourself When Writing Website Content

By Erin Pittman, Lead Editor / 2017 / 0 Comments

So you’re ready to create or redo your website. It’s easy enough to write up some content and slap it on the pages. But are you writing the right info? Are you speaking to your audience? Are you addressing your value proposition? (Huh?) OK. More on that in a minute. When you set out to…

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Why Blogs Are More Than Ads

Blogs – WAY More Than Ads. Way.

By Erin Pittman, Lead Editor / 2017 / 0 Comments

Are you confused by the terms advertising and content marketing? No worries. A lot of people are. At first glance, there seems to be a fine line – or no line – between the two. But it might not be as fine or MIA as we imagine. So we’re here to shed some light on…

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English, Please! Avoiding Jargon in Content

English, Please! Avoiding Jargon in Content

By Katherine Gotthardt, CEO / 2017 / 0 Comments

We know it has happened to you. That website. What language is it written in, anyway? What do all those acronyms stand for? Forget this. Move on to the next site, one that’s understandable. As content developers, we find this problem a lot. And we’re asked to fix it. Business owners know there’s a problem,…

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Dumbing it Down? Content Development and Your Readers

Dumbing it Down? Content Development and Your Readers

By Katherine Gotthardt, CEO / 2017 / 0 Comments

It’s pretty common knowledge. Mainstream news is written at a middle school reading level. And for those of us in the content development and website development industries, it’s also common knowledge that website content is meant to be written in easily digestible chunks. Plugins like Yoast not only assess SEO, they judge readability. Start writing…

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Google duplicate content blog

Canned Content? Google Hates It. And So Do Clients.

By Katherine Gotthardt, CEO / 2017 / 0 Comments

So you know that website content you paid a pittance for? Or the stuff your franchise sends to you to post on your blog? Google the first couple of sentences. Then tell us how many other sites are using the same content. If it’s on more sites than yours, then you’ve got a problem with…

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Powerhouse Email Marketing – Yes, You Need It

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Email gets a bad rap. “People get too many emails.” “No one reads them.” “Email marketing is passé.” “Email is annoying.” Okay we’ll stop here. You’ve heard this stuff before. Maybe you’ve even said something similar. But the research has spoken: “Of all the ways to grow an audience, email has emerged as THE most critical,” says…

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Behind the Scenes at All Things Writing

By Katherine Gotthardt, CEO / 2016 / 0 Comments

The writing process – did you learn it 100 years ago in school somewhere along the line? Do you remember what Mrs. Something said? Maybe not. When you don’t write regularly or you’re not in a field that requires much writing, it’s easy to forget how to get from point A to point Z. As…

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content marketing Internet

I Was Content Marketing When Content Marketing Wasn’t Cool

By Katherine Gotthardt, CEO / 2016 / 0 Comments

If you’re old enough to remember the song I’m alluding to, then you’re old enough to remember there was no real Internet at that time, other than in the military sense. We still had a lot of history to live through, including enduring years more of the beeps and static that came with telephone modems…

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