Better Your Business With a Blog

Blogging is a big buzzword these days, and there’s good reason for that. In this era of social networking, there is power in those posts. But here’s the caveat. Your blog is only as good as the quality of the articles. Here are five reasons you need a professional blog for your business.
  1. Your blog provides fresh, useful content to share. In order to be visible on social media, you need to share quality information. The best way to provide exactly what you think people need/want is by promoting your own, customized blog posts. Having weekly blog posts means that you’re consistently sharing pieces that are precisely what your audience can use.
  2. A blog keeps you at “top of mind and top of market.” By consistently providing new and quality information, you can keep yourself in the forefront of your target market’s minds. Plus, a solid blog builds your credibility and reputation as it contributes to brand recognition.
  3. Posts can provide information about your products and organization. Your blog can feature industry news and updates, but it can also tell your story. You can let your followers know what incredible things you’re doing in the community, share product specials and highlight employee accomplishments.
  4. Blogs provide more opportunities for search engines to find your business. Search engines look for keywords. The more quality content you write, the more opportunities you have to insert researched keywords, which will drive customers to your site.
  5. Your blog will better connect you to customers. By offering a subscription option to your blog and sharing your content on social media and elsewhere, you’re inviting your followers to engage with you. Plus, you are giving a face and tone to your business, so you are not just another website or just another company.
With those compelling reasons, you may find yourself ready to start a blog or revive a blog. But it can be challenging for business owners to run their own blogs. You don’t have the time, and perhaps you don’t fancy yourself a writer. Never fear – there are writers for hire who will write for you. But make sure you get a good one. Here’s what to look for:
  1. Don’t go for the cheapest option. If blogging were easy and quick, wouldn’t you be doing it yourself? Don’t go for someone offering to write a generic post for $10. Consider the quality, the originality and the authenticity of the product you are purchasing.
  2. Find someone with professional experience. Your blog is part of your online marketing package, and you don’t want to hand that over to an amateur any more than you want your mechanic doing your accounting. Ask for resumes and look for a writer with professional experience. Require samples and see where he or she has been published before making a decision.
  3. Start local. If you’re just starting out, there is benefit to hiring a local writer. Working with a writer in your area allows the writer to visit your company and meet you in person to get a true feel for your business. Remember, you want the writer to have an authentic voice and accurately express your message.
  4. Ask for occasional meetings. Be sure your writer is willing to meet either in person or on the phone to discuss your blogging strategy. You’ll want to partner on topics and have the chance to discuss any needed changes.
  5. Review content before posting. In your agreement, you’ll want to arrange to review each post before it goes live. Your writer should be open to this and willing to implement requested changes.
All Things Writing, LLC is Virginia based and offers a variety of blogging and social media packages. From HVAC companies, to accountants, to home inspectors, to realtors, to human resource professionals, to massage therapists and more, clients benefit from professional, experienced writers who produce quality products on time, every time. And with All Things Writing, LLC, each and every article is reviewed by at least two writers prior to posting. Contact All Things Writing, LLC for more information.
All Things Writing, LLC
…because your writing speaks for you.
by Erin Pittman, Associate Writer for All Things Writing, LLC

Katherine Gotthardt, CEO

Katherine Gotthardt, M.Ed., writing concentration, has been writing, editing and teaching for more than twenty years. For the past ten years, she has focused on content development and content marketing for small to mid-size businesses, writing and disseminating material that increases client visibility while supporting their brand. Besides being published in dozens of journals, Katherine has authored five books: Poems from the Battlefield, Furbily-Furld Takes on the World, Approaching Felonias Park, Weaker Than Water and Bury Me Under a Lilac. Learn more about her creative life at www.KatherineGotthardt.com.