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content marketing Internet

I Was Content Marketing When Content Marketing Wasn’t Cool

By Katherine Gotthardt, CEO / 2016 / 0 Comments

If you’re old enough to remember the song I’m alluding to, then you’re old enough to remember there was no real Internet at that time, other than in the military sense. We still had a lot of history to live through, including enduring years more of the beeps and static that came with telephone modems…

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Five Dos and Don’ts of Networking

By Katherine Gotthardt, CEO / 2016 / 0 Comments

If you’ve been networking for a while, you have no doubt seen a lot of variety in how professionals approach it. But if you are a newbie, networking can be confusing. It seems there’s a protocol, but are there unwritten rules to networking? The answer is “absolutely.” Here are some hints that should get you…

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productive meetings

Hold Meetings No One Dreads

By Katherine Gotthardt, CEO / 2016 / Comments Off on Hold Meetings No One Dreads

We’ve all sat through well-organized, productive meetings during our careers — ones in which you leave feeling accomplished. I also bet you’ve suffered through your fair share of unproductive, inefficient ones — meetings in which you find yourself thinking about anything but the task at hand, like what delicious meal you’re going to cook for…

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tax prep

Tax Prep: 8 Things Your CPA Will Want to Know

By Katherine Gotthardt, CEO / 2016 / 0 Comments

It’s here again — tax time! Start gathering up your documents and book your appointment for tax preparation now, so you can beat the rush. There are a few things that your CPA will need to know in order to properly prepare your tax return. Marital status – Are you married, single, head of household?…

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networking politics religion

Overcoming Networking No No’s: Politics and Religion

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Networking scenario. You’re in your usual restaurant or conference room with a group of professionals. You’re having a good time, sharing ideas, contact information and smiles. Then someone decides to get political. You’re the facilitator. What do you do? You could engage in respectful dialogue. Or if you disagree vehemently, you could launch into a…

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press release

Your Press Release, Your Story

By Katherine Gotthardt, CEO / 2015 / Comments Off on Your Press Release, Your Story

Have you ever written a press release that no one read? Well, there’s probably a reason for that, and it has something to do with the way reporters’ and editors’ minds work. Here are a few tips to help you write a press release that gets you noticed. Make it story-worthy. The media is not…

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networking

Networking: Make Those Connections Happen

By Katherine Gotthardt, CEO / 2015 / Comments Off on Networking: Make Those Connections Happen

Business Coach and Investment Capitalist Bill Walsh tells business owners, “Make at least 20 new quality connections per day.” The easiest way to do this is through networking in order to mix and mingle with other professionals, to exchange information on your business and to create relationships deeper than sales so you can grow strong…

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blog

Better Your Business With a Blog

By Katherine Gotthardt, CEO / 2015 / Comments Off on Better Your Business With a Blog

Blogging is a big buzzword these days, and there’s good reason for that. In this era of social networking, there is power in those posts. But here’s the caveat. Your blog is only as good as the quality of the articles. Here are five reasons you need a professional blog for your business. Your blog…

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managers

5 Ways Good Managers Prevent Employee Check-out

By Katherine Gotthardt, CEO / 2015 / Comments Off on 5 Ways Good Managers Prevent Employee Check-out

Experienced managers know what to look for in a poor employee or one who may be looking for a new job — showing up late, not meeting deadlines, a poor attitude, wasting time. But what about those who have mentally checked out but choose to stay? They may not be as easy to spot and…

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employee time

Time Keeps on Ticking: Tracking Employee Time

By Katherine Gotthardt, CEO / 2015 / Comments Off on Time Keeps on Ticking: Tracking Employee Time

Tracking employee time can be a major challenge for small to mid-sized businesses. As a business owner, you should be aware of all the labor compliance issues that can cost you a lot of money if you aren’t carefully tracking employee time. Incorrect or misrecorded wages are unfair to employees and can cost you a…

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Types of Massage: Which Is Right for You?

By Katherine Gotthardt, CEO / 2015 / Comments Off on Types of Massage: Which Is Right for You?

With so many different varieties of massage out there, how will you ever choose one when you’re in our offices? Maybe you’re a runner training for a marathon and you’ve been waking up with terrible leg cramps. Or perhaps you’re 8 months pregnant and need to unwind and get some relief from terrible lower back…

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The 4 Most Common Human Resource Challenges

By Katherine Gotthardt, CEO / 2015 / Comments Off on The 4 Most Common Human Resource Challenges

Human resources professionals juggle a lot. They take care of everything from recruiting, hiring and retaining employees to developing benefits and compensation packages. They make sure the employees are happy and productive, while balancing that with the needs of the business. They also ensure that the company is up to speed with current legislation and…

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9 Things That Will Help You Beat Your Competitors

By Katherine Gotthardt, CEO / 2015 / Comments Off on 9 Things That Will Help You Beat Your Competitors

If you even take a quick glance at a computer screen, your eyes are bombarded with sidebar ads, pop-up ads, targeted ads. Customers have choices, and there are so many businesses out there competing for the same customers. How will you stand out from the crowd and earn their business? Here are a few ways…

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Current State of the Glass Ceiling

By Katherine Gotthardt, CEO / 2015 / Comments Off on Current State of the Glass Ceiling

The glass ceiling — the invisible barrier between women and high-level jobs — has been inching up over the years, but we are still far from smashing it. We hear excuses for why women don’t reach top positions, like women pass up on high-level positions to take care of their families. According to the Huffington…

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Haven’t Filed a Tax Return Yet? Don’t Fret, But Don’t Forget!

By Katherine Gotthardt, CEO / 2015 / Comments Off on Haven’t Filed a Tax Return Yet? Don’t Fret, But Don’t Forget!

April 15th is behind us, and maybe filing your taxes slipped your mind. Or maybe you were afraid to file because you didn’t have huge stacks of cash to pay your bill. Or maybe you’re still sorting through your shoebox full of receipts (a.k.a. your filing system). Either way, all is not lost. Whatever your…

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