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Market Yourself Using the Great Credibility Builders – Blogs

Market Yourself Using the Great Credibility Builders – Blogs

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Blah, blah, blah. Blogs build credibility. We know, we know. We should be blogging. Stop trying to guilt us into it, will you? Okay, we admit it. Here at All Things Writing, we are big believers in blogging. And a lot of us are moms, so, well, maybe we DO have a little bit of…

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English, Please! Avoiding Jargon in Content

English, Please! Avoiding Jargon in Content

By Katherine Gotthardt, CEO / 2017 / 0 Comments

We know it has happened to you. That website. What language is it written in, anyway? What do all those acronyms stand for? Forget this. Move on to the next site, one that’s understandable. As content developers, we find this problem a lot. And we’re asked to fix it. Business owners know there’s a problem,…

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Dumbing it Down? Content Development and Your Readers

Dumbing it Down? Content Development and Your Readers

By Katherine Gotthardt, CEO / 2017 / 0 Comments

It’s pretty common knowledge. Mainstream news is written at a middle school reading level. And for those of us in the content development and website development industries, it’s also common knowledge that website content is meant to be written in easily digestible chunks. Plugins like Yoast not only assess SEO, they judge readability. Start writing…

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Real Estate Professional? You Need to Be Blogging!

Real Estate Professional? You Need to Be Blogging!

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Real estate is a tough business. We know because many of our clients are in the industry. From brokers to agents to financial experts, we’ve become familiar with the challenges facing professionals in this competitive field. And one of those challenges is keeping up with online marketing. While this is an issue for many businesses,…

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Google duplicate content blog

Canned Content? Google Hates It. And So Do Clients.

By Katherine Gotthardt, CEO / 2017 / 0 Comments

So you know that website content you paid a pittance for? Or the stuff your franchise sends to you to post on your blog? Google the first couple of sentences. Then tell us how many other sites are using the same content. If it’s on more sites than yours, then you’ve got a problem with…

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Powerhouse Email Marketing – Yes, You Need It

By Katherine Gotthardt, CEO / 2017 / 0 Comments

Email gets a bad rap. “People get too many emails.” “No one reads them.” “Email marketing is passé.” “Email is annoying.” Okay we’ll stop here. You’ve heard this stuff before. Maybe you’ve even said something similar. But the research has spoken: “Of all the ways to grow an audience, email has emerged as THE most critical,” says…

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Merry Christmas, Happy Holidays, Joyful Festivus

By Katherine Gotthardt, CEO / 2016 / 0 Comments

It can be a confusing time of the year for those of us who live and work around people from diverse backgrounds. While we might celebrate Christmas, someone else might celebrate one of the many other holidays that come ’round this time of the year (including the world-renown Festivus). Take a look at the list…

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SEO content website

Welcome to the Wedding: SEO and Content

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Hear any screaming on our website? No? Good. Because if you did, it would mean you’re hearing things. Nothing here but a peaceful website packed with great SEO and content. All is as it should be. You see, there is a myth about SEO and content. “They” say the two are at odds, that each…

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Behind the Scenes at All Things Writing

By Katherine Gotthardt, CEO / 2016 / 0 Comments

The writing process – did you learn it 100 years ago in school somewhere along the line? Do you remember what Mrs. Something said? Maybe not. When you don’t write regularly or you’re not in a field that requires much writing, it’s easy to forget how to get from point A to point Z. As…

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links credibility social media blogging

Are your links spreading rumors about you?

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Whether it be posting links to social media or linking blog content to a page on our own website, there’s no doubt about it. Links are necessary when it comes to establishing credibility and promoting a brand whenever we engage in content development and marketing. But what are we linking to, and what do our…

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LinkedIn and Brand

LinkedIn – It’s About Your Brand

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Jeff Bezos of Amazon says, “Your brand is what other people say about you when you’re not in the room.” I love that quote. It’s simple, it’s true and it’s easy to understand. So here’s another idea that is simple, true and easy to understand. What you do on LinkedIn is part of your branding.…

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Keep Your Chin up When Business is Down

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Like everything else in life, your business is going to go through ups and downs. When you’re riding on the upswing of things, life is great and it’s easy to build momentum. But when the chips are down, it can be very discouraging when you’re a business owner. You don’t have the security of a…

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bookkeeping

6 Tips for Avoiding Bookkeeping Madness

By Katherine Gotthardt, CEO / 2016 / 0 Comments

Chances are the reason you are in business is to make money. After all, your good looks won’t pay the mortgage, and the electric company doesn’t accept coupons. And even if you’re not in it for the loot (like a nonprofit), you still need to keep track of your business funds that are coming in…

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boomers in workplace

Boomers Still a Strong Presence in the Workplace

By Katherine Gotthardt, CEO / 2016 / 0 Comments

We’ve read the reports, the ones that describe the four generations – X, Y, Millennials and Boomers – under the same corporate roof.  We’ve been warned the Boomers are about to retire, that brain drain will ensue as a result, that the younger generations are ill prepared to lead.  We’ve also heard the opposite, that…

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social media, Facebook, leads, ROI

Why You Are Not Getting Sales From Facebook

By Katherine Gotthardt, CEO / 2016 / 0 Comments

We know you’ve heard something like this or might have even said it. “Investing in social media isn’t worth it.” Or, “I don’t get any return from posting on Facebook.” Or “I can do it myself.” Then there’s my favorite. “I can get someone on Fivrr to do it for $10.” Now, I’ve heard these…

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